Giveaways Archive

• 4October 8, 2009

  Omake trends – fashion magazines offer something extra

  Japanese marketing has long had the concept of おまけ (”o-ma-ke”), a small extra or incentive for the consumer. Typically this …

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• 1August 28, 2009

  Color Coordinated Coffee and Cigarettes

  Interesting. First Philip Morris sells its products along with a Georgia coffee (from Coca-Cola), and now BAT does it. This …

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• 1July 21, 2009

  Cup Noodle x Gundam Campaign

  It’s not often that Nissin does giveaways with its famous Cup Noodle product, but the 30th Anniversary of Gundam seems …

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• 3January 16, 2009

  Cup Noodle – My Vending Machine campaign

  It looks like Nissin, founder of the Cup Noodle and hero to geeks everywhere, is taking a cue from Asahi …

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• 0November 5, 2008

  Innovative packaging & promo – Virginia Slims Duo

  A few years back Virginia Slims kicked off the split package trend in Japanese tobacco products, making two packs out …

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