This April, fashion brand Pac-Store is teaming up with Harajuku's Kawaii Monster Cafe for a special collaboration event featuring Pac-Man in all his yellow-headed glory. The Pac-Man x Kawaii ...
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We've seen our fair share of character- and franchise-themed cafes over recent years, especially in Tokyo but also in other cities around Japan. Past examples include cafes for Miffy, Sailor Moon, ...
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Sanrio's Pompompurin character may not be as famous and popular as Hello Kitty but the loveable yellow pooch continues his attempts to conquer Japan. After tempting commuters to hug columns in ...
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After taking over an underground concourse in Shinjuku Station to great success in March, Sanrio's Pompompurin character is back with another "huggable" advertising campaign to celebrate his 20th ...
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To get and maintain the perfect visage, you don't need the cosmetic surgeon's knife. All you need is this unique mouthpiece.
Last year we reported on Gudetama, the peculiar "lazy egg" character by Sanrio that has become a range of hit products. In a perfect synergy of trends, the curiously loveable character has joined ...
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We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster. How about a "huggable" ad? From March 7th to ...
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In the first such event space of its kind, the Miffy Cafe opens at Shibuya Parco's The Guest Cafe & Diner from March 18th to May 8th. Not surprisingly, the Miffy Cafe will serve up a host of ...
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Rilakkuma Cafe opens in Harajuku as a temporary pop-up space from March 4th to April 10th. Needless to say, the venue itself (located at 4-28-28 Jingumae, Shibuya-ku) is fitted out in a Rilakkuma ...
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Stress relief inspired by traditional Japanese sports
In Japan, even the police have their own moe cute mascot characters. The Japanese metropolitan police has a "crime deterrence measures" department. While that sounds very serious, in Japan that ...
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The popular Q-pot Cafe is celebrating the start of 2016 -- the year of the monkey in Japan -- with some themed special items on their menu. Available only from January 3rd to January 11th, the New ...
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Sanrio are the most successful participant in Japan's enormous character industry, not least since they gave the world Hello Kitty. But they aren't happy to rest on the laurels of profits pouring ...
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Sebastian Masuda will produce the Kawaii Monster Cafe, set to open in Harajuku on August 1st. Kawaii Monster Cafe is being touted as the largest cafe in Tokyo. As the name suggests, though, ...
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Sanrio, the people behind of Japan's most successful character franchises like Hello Kitty and My Melody, have started a new digital character creation service called Chanrio Maker. Chanrio Maker ...
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First we had the Kabuki Face Pack, a skincare tool based on genuine Kabuki make-up. This was a hit and was followed by the Animal Face Pack (a charity model based on a real tiger and panda in Ueno ...
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We're not sure if this qualifies as a "trend" but it made us laugh. To us, SpongeBob SquarePants has always been a bit creepy, but in Japan the yellow character is apparently a cutie. This must be ...
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