The latest bizarre marketing campaign by a Japanese beer brand purports to turn you into a voyeur spying on a beautiful girl's life. Can Shiten shows the world from the perspective ("shiten" in ...
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Oh, dear. A big Japanese corporation has done it again: made a marketing campaign that is causing offense to some. Kirin is promoting its recently relaunched tea product Namacha with a new online ...
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In about a month Japan's is going to be pink: cherry blossom pink. The sakura season -- in particular, cherry blossom viewing and picnics -- is such a cultural phenomenon that that almost every ...
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Kirin has cemented its entry into the craft beer market with the opening on April 17th of Spring Valley Brewery, a brewpub in Daikanyama. Another SVB brewpub has opened in Yokohama. The name ...
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Residents in Japan may have spotted that recently Kirin has been featuring Disney characters on its Gogo no Kocha (Afternoon Tea) drink bottle labels. Just another gratuitous and forgettable ploy ...
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