Kirin Archive

• 5January 20, 2010

  Chocolate Combination Innovations

  We’ve reported several times on odd combinations in the ever-changing Japanese beverages market. Remember the sparkling tea and the azuki …

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• 1October 19, 2009

  Kirin vs. Suntory – Beers Go Head-to-Head

  The relatively long-running beer TV commercials for Kirin featuring famous parents with their children (or famous children with their parents) …

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• 3March 16, 2009

  Namacha Panda Sensei marketing promotion

  Last weekend Kirin debuted a unique marketing campaign in Shibuya Station that mixed three Japanese loves together: Green tea, cute …

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• 1November 6, 2008

  Kirin beer goes retro again, bulks up

  It looks like Kirin wants to remind consumers of those glory days with the plan to re-release limited edition beers …

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• 5August 25, 2008

  Kirin launches metholated coffee, mint soda

  The fast-moving beverage product cycle in Japan continues unabated (as usual), and recent trends have pointed to minty flavors in …

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