Localization Archive

• 9October 20, 2008

  Wine now in cans for long train journeys

  Japan Rail East announced the launch of “Premium Can Wine,” designed for exclusive sale on shinkansen and limited express trains.

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• 0August 3, 2008

  Showa Era retro snacks at Lawson

  Lawson is currently featuring a special summer line-up of Showa era packaged snacks. The 13 item series, available though August, …

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• 4June 23, 2008

  Noodle News: newspaper tie-ins, heat therapy, tomatoes

  Food manufacturer Kinrei has made an unlikely alliance with the popular Sunday Mainichi Weekly tabloid magazine.

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• 2April 4, 2008

  Regional flavored coffee drinks from Walker magazine

  If Tokyo were a chilled convenience store coffee drink, what would it taste like? City magazine series Walker created a …

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• 2March 20, 2008

  Regional and fish-control burgers

  Part environmental, part fashion, the idea of eating local specialties has a strong following in Japan. The push to create …

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