Tag: Marketing

From Arnold Schwarzenegger to Woody Allen, Leonardo DiCaprio, and Tommy Lee Jones, the list of Hollywood celebrities who have come to Japan to appear in TV commercials and advertising campaigns is ...

Alongside other global food and drink brands like Coca-Cola and Kit Kat, Häagen-Dazs has enjoyed success in the Japanese market by creating flavors and products especially for the local market. The ...

Formerly one of the biggest advertisers in Japan, Tokyo Electric Power Company ceased running TV ads in the aftermath of the Fukushima disaster in 2011. Now it has returned to television screens ...

Nissin recently launched a crowdfunding campaign for a special type of drainer lid especially designed for its staple Yakisoba UFO instant buckwheat noodle product. If functions a bit like a ...

Leading Japanese confectionery brand Glico has created what will surely be one of the best commercials of the year. Using 72 actresses of different ages, it charts a single woman's ...

The native Japanese religion of Shinto might well be an ancient faith, but it's rarely concerned about violating a "sacred" image. People eat and drink at shrines. And now two miko shrine maidens ...

Instant noodles maker Nissin already hit the viral magic button with the recent release of the Otohiko Anti-Slurping Noise Noodle Eating Fork, a genuine product that functions as a "food sound ...

The Japanese summer is hot and humid, which can be extremely unpleasant for those unfortunate souls who have to travel the Tokyo public transport system during the peak rush hour. Sweaty bodies and ...

How can a credit card company find a new way to advertise its services? In Japan, it would seem to mean by forming an idol group. Higashi-Ikebukuro 52 is not the latest "sister group" spin-off of ...

Japanese beer commercials are somewhat notorious for their ubiquitous use of celebrities. The standard approach is to feature a well-known face holding up a glass of cookie-cutter lager and gulping ...

Japanese advertising tends to consist of merely hiring some ubiquitous celebrity and having them hold the product in question. This lazy and mind-numbing approach has become the default for almost ...

After teasing us with a preview and some hilarious-looking images, the first SoftBank commercials in the Justin Bieber "super student" campaign have finally been released. It features the Canadian ...

The latest stars in an advertising campaign for mobile phone provider SoftBank is the unlikely pairing of Canadian singer Justin Bieber and comedian Piko Taro of PPAP fame. So far only ...

Sanrio's Pompompurin character may not be as famous and popular as Hello Kitty but the loveable yellow pooch continues his attempts to conquer Japan. After tempting commuters to hug columns in ...

The northern Japanese prefecture of Akita, which is famous for its eponymous canine breed, has produced a promotional music video with a song constructed entirely from the barking of Akita ...