Marketing Archive

• 7February 17, 2010

  Robots do marketing for toilets

  TOTO, a major Japanese toilet-maker, is promoting its newest product, the water-efficient Greenmax 4.8, through a robot action figure. The …

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• 0February 9, 2010

  Minty QR code made of the product it links to

  It seems that Set Japan, who wowed us with their Louis Vuitton / Murakami and Marc Jacobs promotions last year, …

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• 7February 4, 2010

  Augmented Reality Cosmetic Mirror in Tokyo

  We just love digital tryvertising and this interactive terminal at Takashimaya department store in Shinjuku blew us away when we …

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• 3January 7, 2010

  Japanese Advertising and the Ubiquitous Celebrity

  We can still recall a happy time a couple of years ago when Yukie Nakama was on almost every single …

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• 2December 28, 2009

  55DSL x Coca-Cola marketing collaboration

  Diesel’s streetwear sub-brand 55DSL’s Japanese side has done an interesting collaboration with Coca-Cola that evolved from a simple bottle design …

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