Dance with idol Ayami Muto with this Ezaki-Glico Seventeen ice cream Shibuya vending machine

Written by: William on April 10, 2014 at 11:51 am | In CULTURE, LIFESTYLE | No Comments

Vending machines come in all shapes and sizes, and seem to sell everything from books to snacks, drinks, used panties and more.

But how about a vending machine that lets you have a private dance with an idol?

For one day only, Shibuya’s Marui City will let fans do just that.

It’s being organized by Ezaki-Glico, one of Japan’s biggest sweets makers, and especially as a promo for their long-standing Seventeen ice cream brand. While it is common to see Seventeen vending machines all over Tokyo, this is a whole new kind of experience.

ayami muto seventeen vending machine glico ezaki dance idol shibuya ice cream

The idol in question is a newbie, Ayami Muto, who is making her debut this spring.

On April 26th, brand ambassador Ayami Muto will be dancing on a big display on the Seventeen Ice Original Vending Machine, which changes depending on the flavor of Seventeen ice cream you choose. Ayami’s costume colors will also be different in each video to match the flavors, of which there are, not surprisingly, seventeen.

Dancers will have their movements digitally regenerated as computer graphics, to be put together later as a special animated video. If you dance correctly matching Ayami’s choreography then you can get yourself a complimentary ice cream — perfect as the weather turns hotter.

ayami muto seventeen vending machine glico ezaki dance idol shibuya ice cream

Vending machine boffins will probably have already spotted that this ice cream idol vendor is very similar to the Dance Dance Revolution vending machine from Coca-Cola that was a big hit in Korea in 2012.

Dancing with Ayami is free and Ayami herself is expecting to turn up in Shibuya as well at around 14:00, though we expect a dance with the physical idol might be asking too much.

Check out the vending machine from 11:00 to 19:00.

jts_may2013

Tags: , ,
Category: CULTURE, LIFESTYLE
Other categories: PRODUCT INNOVATION

Hatsune Miku + Gakken create Otona no Kagaku Pocket Miku Singing Keyboard

Written by: Japan Trends on April 8, 2014 at 8:16 am | In PRODUCT INNOVATION | No Comments

Another day, another intriguing Hatsune Miku collaboration.

From expensive opera productions to every piece of merchandise an otaku can get his hands on, Hatsune Miku is not just a virtual idol, she’s a veritable industry in her own right.

Now her paymasters have got together with Gakken, the company behind the Otona no Kagaku (“adult science”) series of magazines that always come with some sort of model or build-it-yourself kit.

Hatsune Miku Gakken Otona no Kagaku Pocket Miku Singing Keyboard

The latest issue of Otona no Kagaku is bound to sell out fast because it features a Pocket Miku Singing Keyboard. The nifty DSX-39 digital pocket keyboard is preloaded with samples of Hatsune Miku’s unique vocals. Just use the touch stylus to play five sounds in the signature eVocaloid style.

Hatsune Miku Gakken Otona no Kagaku Pocket Miku Singing Keyboard

You can vary the octave and do other tricks. Here you can see someone trying it out.

If you’re a fan of Hatsune Miku, you can order your own Pocket Miku Singing Keyboard via JapanTrendShop.

penlight

Tags: ,
Category: PRODUCT INNOVATION
Other categories: CULTURE, LIFESTYLE

Sharp goes moe for Premium Cocorobo with imouto anime character

Written by: Japan Trends on March 26, 2014 at 9:32 am | In PRODUCT INNOVATION | No Comments

When Sharp first released its Cocorobo, the world was pretty impressed. Here was a low-cost robotic vacuum cleaner that could respond to its owner’s commands and be controlled by Android and iPhone devices, not to mention go about cleaning your home on its own accord. While it certainly isn’t a RC mop by any means, it is perhaps the most futuristic way to clean your home that we’ve encountered on a mass level.

Following strong sales, Sharp came up with a new version, the Mini Cocorobo for people with more compact residences (very common in space-strapped Japan). So what to do next? What are target consumers are there?

Of course, otaku!

premium cocorobo cleaner vacuum robot moe anime character

Sharp has develoepd the “Premium Cocorobo”, which is decorated with a cute moe girl character and features a imouto younger sister-like voice. What more could you want? Okay, so this isn’t going to be everyone’s tastes, but we still find it pretty cool that Sharp is doing this.

The voice is by Ibuki Kido and the illustration by mangaka Kinusa Shimotsuki. And unlike a real anime girl character (or real girlfriend), this one won’t get all tsundere on you and refuse to do the housework!

premium cocorobo cleaner vacuum robot moe anime character

Before you get too excited, though, the current Premium Cocorobo is just a trial. They are testing the new features of the vacuum cleaner by recruiting people to sample it in their homes for a month. We imagine competition will be fierce for places.

Fingers crossed Sharp will make this into a full commercial product to add to the Cocorobo robotic cleaners already on the market.

cat_tights

Tags: , , ,
Category: PRODUCT INNOVATION
Other categories: CULTURE, LIFESTYLE

5 “Wacky Japan” myths we don’t agree with (and why)

Written by: Japan Trends on February 19, 2014 at 12:25 pm | In CULTURE, LIFESTYLE | No Comments

Japan is a country that seems to inspire more than its far share of stereotypes and myths. The overseas media is also complicit in perpetuating many of the images of Japan that make it seem weird, exotic and unfathomable. What irk the most are the ones that mold Japan as a nation of wackos with bizarre tastes in fashion, beauty, sex and entertainment. This isn’t just Japan; the western media continually likes to mock and belittle Asian countries. Would Psy have been such a hit if there hadn’t been a “weird dance” (actually originally very tongue-in-cheek)?

Here are five we particularly dislike and feel are wrong (in whole or in part), and also harmful and patronizing.

Mascot obsession

Yes, there are mascots — lots of them.

The Self-Defense Force has them, as does the police and even the Japanese Communist Party. Some days it feels like you can’t get away from mascot characters, on TV, advertising or merchandise. But that doesn’t mean people are stupid or only interested in something because of a mascot.

funassyi yuru kyara japan mascots

Mascot culture has been a big success story for regional tourism, hence why it has become something of a phenomenon in recent years. This is a fascinating social development and offers lessons in tourism. But also don’t confuse it with the idea that everyone in Japan walks around with mascot toys in their bags.

A nation of geeks

This links in with the mascot thing. Sure, manga and anime are popular here. hHwever, one of the biggest mistranslations and inaccurate use of language concerns the idea of “subcultures”. If we had a yen for every time we saw the words “anime subculture” in Japanese or English. More often than not, it’s being used incorrectly. What’s important here is how manga and anime are indeed mainstream — but in the sense that cartoons and comics are part of popular culture in America too. No one calls American geeks because of how successful “The Avengers” was, right? But the movie was seen by thousands of non-fans too.

What has changed in recent years is that certain types of manga and anime have risen in status — by which we mean subcultural content previously associated mostly with hardcore fans, especially science fiction. However, manga and anime itself is not a subculture. Quite the opposite: they are part of pop culture. So just because they are a visible element in Japan, it cannot be correlated solely with “geeky” culture.

he Idolmaster Movie: Kagayaki no Mukogawa e! The Idolmaster Movie: To the Other Side of the Light

The difference is that there is a whole wealth of anime and manga that can be enjoyed by adults too, not to mention the tens of thousands of titles specifically meant for older audiences (and we don’t mean “adult content” either). This is like how there are graphic novels and the likes of Robert Crumb in America, plus a quality Pixar animation is entertaining for all ages.

That’s what’s interesting; not that everyone in Japan is an otaku because they read comics even after the age of 18, but that there are comics that cater to predilections that go way beyond superheroes. If you look at the annual list of bestsellers, Japan has some of most varied reading tastes. What was the biggest box office hit recently in Japan? Yes, it was an anime. But it was Studio Ghibli’s “The Wind Rises”, which frankly is as mainstream as any Disney picture.

What makes us doubly angry is that “Cool Japan” is also getting it wrong, promoting a subculture — something for a select taste — as representative of all that’s good about Japan. And so we have embarrassments like AKB48 (not even a true example of genuine otaku culture anymore) performing at the ASEAN gala banquet.

Weird beauty

We have been guilty of helping with this myth ourselves. Sure, there are some bizarre beauty gadgets in Japan. But they are genuine skincare and health tools, no matter how odd the pictures sometimes look. From electric nose-lifters to face sliming mouthpieces, there is a whole pantheon of frankly visually alarming gadgets out there. But we actually think these are pretty amazing and not just to be scoffed at.

japan wacky beauty gadget crazy bizarre cosmetics tool

Either way, they are unusual items that are used by a minority of people. It’s not the case that everyone women is walking around with wacky mouthpieces jutting out of their jaws in a quest to retain their youthful beauty.

And at the end of the day, the beauty trends that should really be grabbing the headlines are the amazing quality of Japanese cosmetics and make-up, from Shiseido to Kanebo and shu uemura.

Sexual disfunction

The catalog of articles here would be notorious and too long to list, but the perennial claim is one of two extremes or even both at the same time: the Japanese are not interested in sex anymore, and/or they are super kinky and like to get their kicks at strange fetish clubs or through 2D characters.

There are extremes in every culture and we love how Japan, free of the notion of original sin and other moral hangups in the monotheistic world, is able to find a way for more unusual sexual customs to exist alongside the so-called mainstream. But they are just that: fringe elements. As healthy and often refreshing (if mind-boggling) as they are, the majority of men in Japan are not interested in pursuing anime girls or even Akihabara “idols”.

japan sexual disfunction dysfunction no romance moteki film

And we find it laughable this image that young people are not interested in sexual relations (any reporter who writes an article on this should go and visit a college campus or nightclub).

Japan is prohibitively expensive

Not so “wacky” this one but we still hate it always gets rolled out as a stereotype to explain how “opaque” and formiddable the lifestyle in Japan — especially Tokyo — is. Japan is not expensive. Sure, if you take the average apartment in America and Europe and compare it to a similar size in Tokyo, it will seem crazy. But no one lives like that. Things are compact in Japan (not small, compact) and you have to adjust your scale a little. In fact, it is far more affordable to live alone in Tokyo and go out for meals on a very regular basis than other cities.

tokyo most expensive city world

What is expensive? Up-front fees for apartments, though this has improved recently. Some fruit and vegetables. Hostess clubs. Shinkansen bullet train tickets.

Everything else is pretty reasonable, not least because consumption tax is relatively low (it’s going up this spring, though) and prices have hardly changed in over ten years (the up side of the “Lost Decade”). You can shop at UNIQLO et al if you are on a budget and there is a host of great eating-out options for as little as ¥1,000-¥2,000 yen for a nice meal. Try getting an apartment for one, paying for daily transport costs, utility bills and going out half a dozen times a week in New York or a major European city… and then you’ll see what we mean.

And if don’t believe us, head over to Tokyo Cheapo for some tips on enjoying yourself in Japan on a budget.

penlight

Tags: , , , , ,
Category: CULTURE, LIFESTYLE
Other categories: PRODUCT INNOVATION

Movie adaptation of “The Idolmaster” premieres January 25th

Written by: William on January 15, 2014 at 8:47 pm | In CULTURE | No Comments

Movie adaptations of video games rarely work.

For every Silent Hill and Resident Evil there’s a Final Fantasy, Super Mario Bros. or Prince of Persia.

But things go better when Hollywood isn’t meddling with the Japanese source material.

And so it is we wait with bated breath for the upcoming film version of The Idolmaster, the mega successful Namco Bandai Xbox game that sees players become Yasushi Akimoto-type idol producers. If you’ve ever wanted to be in charge of your own idol group, this is the game for you.

he Idolmaster Movie: Kagayaki no Mukogawa e! The Idolmaster Movie: To the Other Side of the Light

The Idolmaster Movie: Kagayaki no Mukogawa e! (The Idolmaster Movie: To the Other Side of the Light) is a brave choice. Although the franchise is immensely successful as a game and anime series, how do you turn such a subject matter into a feature-length film?

And without the interaction element of the game and the digestible length of the TV anime, will it be as interesting for the general public, enough to justify the larger budget?

There is always the problem of the fine line between satisfying the hardcore fans and also bringing in new audiences.

he Idolmaster Movie: Kagayaki no Mukogawa e! The Idolmaster Movie: To the Other Side of the Light

Here’s the trailer.

We will find out on January 25th when it premieres in Shinjuku.

auto_mee

Tags: , , ,
Category: CULTURE
Other categories: LIFESTYLE, PRODUCT INNOVATION

AKB48 represent Japanese culture at the ASEAN gala banquet

Written by: William on December 16, 2013 at 3:07 pm | In CULTURE | No Comments

AKB at the ASEAN summit… Did we think we’d see the day? It’s come, also confirming that they (or their successors) will almost certainly be main stage at the 2020 Tokyo Olympic Games opening ceremony.

As the leaders of Asia gather in Tokyo to discuss trade, borders and all that jazz, PM Shinzo Abe kicked off the bonanza by showing off Japanese culture at a special gala dinner he hosted.

Well, otaku idol mega-group AKB48 was chosen as the ambassadors of wa for reasons we can’t personally fathom other than it might match up to the government’s odd manufactured image of “cool Japan”.

abk48 asean

We are very curious to hear what the heads of China and Korea muttered to their lackeys as they watched the “virgins” of AKB strutting their stuff. In attendance were the leaders of Vietnam, the Philippines, China, Korea, Thailand, Brunei, Indonesia and more.

For the girls (i.e. the spouses of the premiers), male band Exile also performed.

The ASEAN summit marks 40 years of relations between Japan and the Association of Southeast Asian Nations.

budda

Tags: , ,
Category: CULTURE
Other categories: LIFESTYLE, PRODUCT INNOVATION

Otaku arrested in America for “criminal” moe Idolmaster credit card

Written by: William on December 12, 2013 at 12:35 pm | In CULTURE | No Comments

It’s long been no secret that otaku and other “undesirables” are targeted by overseas governments keen to suppress what they consider a subculture that veers into the realm of “child pornography”.

However, now even a harmless example of inventive merchandising has come under threat.

An otaku apparently tried to use a special decorated The Idolmaster (Aidorumasutā) credit card in America but was suspected of fraud because the card contained “cute” pictures and might be mistaken for a “toy”.

idolmaster credit card otaku arrested america too cute

Apparently, the otaku’s bank Mitsui Sumitomo then vouched for the authenticity of the card and the otaku was allowed to escape the clutches of the anti-moe brigade.

It has to be said, though, that the sources of this story are from the Japanese interwebs and we cannot verify this with any original news story from America.

This Idolmaster credit card has actually been around for a while. Other such idol-themed credit cards are common in Japan, such as tie-ups with virtual dating game Love Plus.

jts_may2013

Tags:
Category: CULTURE
Other categories: LIFESTYLE, PRODUCT INNOVATION

Tokyo Motor Show? No, it’s the Itasha Motor Show!

Written by: William on November 26, 2013 at 11:55 am | In LIFESTYLE | No Comments

While the crowds were flocking to see the latest innovations in the Japanese automotive industry for the Tokyo Motor Show, there was another big car event in Odaiba last week.

As Nissan and Toyota et al showed off their concept cars that might just indicate the future of mobility (or the labors of an generously funded R&D department), November 24th also saw a one-day-only Itasha exhibition out in the bay.

itasha otaku car moe tokyo motor show

Itasha are heavily — well, let’s be honest, overly — decorated cars that reflect the owner’s tastes in moe. A typical Itasha will feature shojo girls and other anime characters, and of course is driven by a self-professed otaku.

On Sunday, over 80 cars were driven down to Odaiba to be shown off to the world.

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

itasha otaku car moe tokyo motor show

This “three-dimensional” Madoka car was spotted earlier this year and caused a storm on Twitter. Nice to see it back.

itasha otaku car madoka moe tokyo motor show

[All images via MyNavi.]

tissuebox

Tags: , ,
Category: LIFESTYLE
Other categories: CULTURE, PRODUCT INNOVATION

International Rescue lands in Odaiba, Tokyo, for the Thunderbirds Expo

Written by: William on July 3, 2013 at 11:15 am | In CULTURE | No Comments

Thunderbirds, the classic Sixties puppets TV show created by the late Gerry Anderson, is still quite popular in Japan.

We reported last year, for example, on the Thunderbirds-themed restaurant in Jinbocho.

japan thunderbirds anime

“Thunderbirds 2086″ was a short-lived anime based on the British Supermarionation series, while eagle-eyed anime bloggers have spotted many other references in anime that pay homage to Thunderbirds. Japan even produced its own marionette tokusatsu TV called “X-Bomber”, though it, well, kind of bombed.

Now comes this Thunderbirds Expo at the Miraikan, Tokyo’s science museum out in the Odaiba bay area.

japan thunderbirds expo miraikan

Visitors can enjoy 3D films, as well as models and exhibits showing off the workmanship behind the original series’ effects.

There is even a Thunderbirds 2 that you can interact with (details aren’t clear at time of writing — we’ll have to wait till next week to find out more).

Kentaro Yoshida, executive officer of TFC, Japanese agent for the Classic Thunderbirds brand, was quoted as saying: “Miraikan with the help of so many of the big names behind technological innovation in Japan, has done a great job of creating an exhibition that will appeal to a wide range of age groups. And of course Thunderbirds, with its enormous following in Japan, is the perfect vehicle for the exhibition. With its 50th anniversary coming in 2015 it still looks futuristic.”

japan thunderbirds expo miraikan

The first 500 visitors on the first day have also been promised original Thunderbirds merchandise.

The Thunderbirds Expo runs from July 10th to September 23rd, with tickets for adults costing ¥1,300 and ¥700 for kids.

All this Thunderbirds love is one thing, from the cult following to ironic retro love or genuine popularity amongst a new, younger generation — but we think things went a bit too far when the Japanese Self-Defense Force started to use Thunderbirds on their recruitment posters.

japan thunderbirds sdf self defense force recruitment poster

budda

Tags: ,
Category: CULTURE
Other categories: LIFESTYLE, PRODUCT INNOVATION

Next Page »



Japan Trend Blog