The Bridge has shared a story about Tokyo-based Anicall developing a wearable device for pets called Shiraseru Am. Literally meaning “notifier”, Shiraseru Am is currently on pre-order via a crowdfunding campaign on the Makuake Japanese platform.
Anicall hope to raise ¥500,000 (around $4,000) by the end of July.
Shiraseru Am informs users of the behavior, feelings, and health status of pets. Integrated with a smartphone app, it will keep pet owners updated on how a pet spends its day at home while the owner is away.
The device stores a pet’s behavioral data in the cloud and lets an owner understand its behavioral patterns via artificial intelligence-based technology. Prior to shipping, Anicall’s team members have been studying cats and dogs to verify behavioral data, while the company’s neuroethologic scientists are conducting behavioral analyses.
We have seen many wearable devices for pets – but Anicall is outstanding because it allows the acquiring of data and verifying of behavioral patterns as a one-stop solution consisting of a mobile app and a wearable device.
Ostensibly aimed at dog-owners, Shiraseru Am uses sensors to monitor the pet and Bluetooth to communicate with the human’s phone. The app then analyzes calorie intake, emotional status, and health.
Mobile integration with many of these trends has never been lacking. We’ve seen several apps and products in the past that work with phones and apps, in much the same way as other health and lifestyle-tracking for humans. Perhaps the most unusual of these was the Bowlingual dog “voice translator” device that was both a standalone toy and an iPhone app.
Japan’s pet trends are never anything but surprising. Sometimes they are a bit silly, sometimes they are incredibly innovative. Sometimes they are just plain indefinable, such as the Oppo Dog Muzzle Quack, which went viral a couple of years ago.
The latest to get a lot of attention, online at least, is the Mewgaroo Hoodie Pet Pouch Sweatshirt. This is a special item of clothing designed by Unihabitat to include a “cuddle pocket” so your cat will always be near, whether you are watching TV, working, or just relaxing at home.
Even better, the medium-sized version has nekomimi (cat ears) so you can really make your feline friend feel at home with some cosplay.
There are also cat paw markings on the sleeves and dangling balls for the cat to play with while nestling up to you in the pocket.
Don’t worry, if you’re a dog lover, small pooches should also fit in the Mewgaroo too.
The good news is that the waiting is over: after some days of frantic online buzz while it was still only on preorder, the Mewgaroo is now available for overseas orders.
The hoodie comes in two sizes and in a gray color — bizarrely the color choice is claimed by Unihabitat to be motivated by the color that “best suits” Japanese skin. We think that’s bosh but anyway, the Mewgaroo looks great.
Due to high demand, stock is limited so be sure to order your Mewgaroo as soon as you can.
It’s practical too: the pet pocket lining can be removed for ease of cleaning, since it’s going to get a lot of hair in there.
Unihabitat is a newcomer to the scene but has already established themselves very firmly with a series of bold and fun pet accessories: there’s the Katatsu Mobile Kotatsu Cat Table, the Hot Dog Canine Clothes, and the Extreme Cat Tunnel, to name just some.
Japan’s love affair with the pet rarely fails to impress.
And now just in time for New Year and the winter, we have the Katatsu Mobile Kotatsu Cat Table. While not an actual kotatsu (a table with a heater and blanket) — or as impressive as the Neo-Kotatsu fashion we saw earlier in the year — this pet clothing set by brand Unihabitat is designed to help you recreate those cute pictures of cats snuggling under the kotatsu.
If you can persuade your feline friend to wear this Velcro-strap contraption, complete with “orange” and “tea” on the top, then you are guaranteed a thousand photo opportunities.
Not to be left out, Unihabitat also make something for the pooches too. Although hot dogs are not especially common snacks in Japan, that didn’t stop these pet clothes designers from coming up with a sausage-and-bun-themed “backpack” for dogs.
Yes, the naming should be obvious here — it’s the Hot Dog Pet Clothes.
We love the ever-evolving world of Japanese pet trends.
Dog wine? Here it is.
A t-shirt for your dog made from Japanese paper? Here it is.
Still, perhaps nothing beats the Pet Emergency Evacuation Jacket, designed to protect your animal chum even if Mother Nature turns nasty (actually there are many of these types of bags and items for helping your pet in an earthquake or disaster).
And for less “wacky” products, there are clever tools for cleaning up pet hair and even stylish “architecture for dogs”. Saying that, the duckbill-shaped Oppo Dog Muzzle Quack, while brilliantly original in design, probably did not do much for the reputation of Japan’s pet industry overseas.
Pet trends are one of the funnest things we keep our eyes on.
After all, what other nation on Earth has such a variety of dog fashion (dog wigs?!), cat cafes — or even Architecture for Dogs? The unique living environment of Japanese cities — small apartments, crowded buildings — create all kinds of special needs for pets, plus, as the demographic trend is showing, people seem to prefer dogs and cats to having actual babies.
Fur can get everywhere and anywhere when it comes to pets and if you home is as small as a Japanese one, you will find yourself very aware of your canine or feline friend’s hairs on the sofa.
Oppo came up with the Ketori, which literally means “take hair” and is a kind of catcher device that you can hold at the round base, using the nozzle-like tip to sweep up the hair and fur from nooks and corners into one place. The final fur bundle can then be “swallowed” by the Ketori’s base itself!
And as we’ve come to expect from Oppo, the Ketori is offered in three fun pop colors.
Available from JapanTrendShop.
Anyone whose finger has been even intermittently on the pulse of Japanese cultural trends in the past couple of years has surely heard about cat cafes. Basically they’re just what they sound like: They’re cafes with cats in them. Since many people in Tokyo and other large Japanese cities live in apartments that don’t allow pets, these cafes have become popular as a way to get one’s animal fix without the responsibility of actually owning a pet.
But how exactly do cat cafes work? What are they like, really? A few days ago, I grabbed a friend and went on a mission to find out.
After researching several cat cafes online, we chose to visit one in Ikebukuro called Neko no Iru Kyuusokujo 299. (The website is in Japanese, but there are pretty pictures.) We liked that it seemed to have a lot of space, big comfy sofas to relax on, shelves full of manga to read, and of course lots of cute kitties! Fortunately, we weren’t disappointed and the cafe lived up to the impression it gave on its website.
The way things went down procedure-wise was quite simple: We first walked into a closed-off reception area where we were instructed to remove our shoes and change into the slippers provided. We were then given an explanation of the cafe rules. (My friend, who doesn’t know much Japanese, was handed a card with all the rules written out in English.) We were each given a card stamped with our time of entry, which we were instructed to present on our way out to calculate our payments. (We would be charged by the length of time we stayed in the cafe.) Both of us opted to purchase unlimited fountain drinks (with various coffees, teas and juices available) for 350 yen. The friendly attendant then spritzed our hands with hand sanitizer and left us to our devices.
We proceeded to have a very nice, relaxing time lazing around on the couches, petting the kitties, trying to take cute photos, and observing the people attempting (usually in vain) to engage the cats’ attention with the various toys available. At one point, we watched a whole gaggle of cats practically mob one of the attendants as she doled out snacks to them. The cats were obviously healthy and well cared for, and all the people in the room all seemed happy to be there. (Though there was one guy who seemed to be there just to sleep, and was dozing away on one of the couches the whole time!)
Besides the cats, the drinks, the shelves full of manga and the cat toys, this cafe had a few other things to keep guests entertained including computers with free Internet and even a massage chair! They also had binders laid out with photos of all the cats, their names, and explanations of their personalities, which was nice.
We ended up paying over 2,000 yen each for the couple of hours we spent at the cafe. A bit spendy perhaps, but we felt it was worth it and we would like to go again! But then again, we’ve heard there’s also such a thing as a rabbit cafe. So maybe we’ll check out one of those next time!
Have you ever been to a cat cafe? If so, how was your experience? If not, would you like to go?
The original Oppo Dog Muzzle Quack created a HUGE stir when it was released a while back.
Now our online store has got the follow-up, the Oppo Dog Muzzle Quack Closed. As the name suggests, it has a similar “duck bill” design with the mouth closed off for better protection.
Some people think this kind of thing is another case of “wacky Japan”. While there are some genuinely odd pet trends in Japan (and other places too!), we happen to think the Quack Muzzle, is seriously innovative and fun design intended as a tribute to your pet’s charms. Make your dog stand out and look vibrant with the Quack Closed muzzle.
I mean, why should protecting people from your dog’s chomping nashers be boring?
Since pooches come in all shapes and sizes, there is also a range of different muzzles for different breeds of dogs, plus three different colors. It is also easy to clean and keep clean, since hygiene for your canine friend is also important, right?
Japan and the cat. Was ever a nation more beguiled with the feline?
From Sanrio’s Hello Kitty to cat cafes and YouTube sensation Maru, the box-loving pet, the Japanese are mad about cats. It has been estimated that 65.45% of the Japanese internet is composed of blogs, photos, videos or other content about cats. Okay, we just made that up but it could well be true.
The history of Japan and the cat goes back some 1,300 years, and our furry friends feature in Edo era prints, the Genji Monogatari, the Maneki-Neko “beckoning cat” and other major examples of cultural output.
All this cat love necessitates a range of products to meet owner demand, from fake wine to drink with your cats, special fashion for your pet to wear (including cat pajamas or even protective clothes for emergencies and disasters!), and designer pet beds and cat grooming brushes. And all this before we even start on the importance of cats and cat ears in cosplay culture.
It must also be contagious. Cat cafes are now spreading to London and Paris!
Well, with such a spectrum confronting us, what’s a good way to start an exploration of Japan’s love affair with the cat? Watching some YouTube videos for one. There is also this online magazine ilove.cat, which is full of content about this topic, and some of it is bilingual.
It publishes interviews with designers and celebrities who own cats, plus introduces books about cats. It even reports from such places as a pet research center trying to find out what makes cats tick.
Now there is also going to be an exhibition at Tokyo Midtown’s branch of by Toraya, one of Japan’s oldest confectionary makers and whose motif is a tiger. Running from September 25th to December 16th inside the Toraya store in Midtown, “Amai Neko” (Sugary Cats) will feature cat-themed sweets plus folk crafts in the form of miniature regional dolls — i.e. a dozen and more variations on the Maneki-Neko from different parts of Japan!
You can bet this will be as catastic as you’d expect any feline-related event in Japan to be.
From emergency evacuation jackets and rescue carry bags, dog pedometers, and even canine communication translators (!?), the Japanese could at times be accused of taking their love of pets a bit too far.
Sure, there’s certainly a lot of strange pet accessories out there, from wigs to outlandish duck bill design dog muzzles that might have observers calling at least the fashion police, if not even the animal cruelty hotline.
But here’s one new innovation that is both a stroke of engineering genius as well as a practical tool to ease worried pet owners’ minds.
If you want to keep an eye on your pooch’s eating habits but don’t want to leave your desk, this Remoca Dog Food Bowl Camera set will be able to relay video of everything for you.
Equipped with sensors, as your dog approaches it switches on and films him or her getting their fill of nosh or water. If you are concerned about when and how much your pet is eating, you can keep an eye on the hungry pooch even from your office or when you are otherwise out of the house or busy.
The camera can be adjusted to change the angle it shows — but the movement is quiet and smooth so as not to distract your pet from their food.
You can even control it remotely to open up secret compartments with treats, record video for later viewing, or watch it on your phone on a special app. Hell, there’s even infrared in the camera so you can check up on your dog’s night time snacks!
Designer dog houses adapted to match the breed of the pooch? Well, it already no secret that the Japanese do love two things — pets and good design — so perhaps this marriage was inevitable. After all, we’ve previously seen this two come spectacularly together to create duck-bill design Oppo Quack dog muzzles.
A group of architects, led by designer maestro Kenya Hara, has proposed a series of special dog homes, each one customized for a particular kind of canine.
Participants in the Architecture for Dogs project include Atelier Bow-Wow, Kazuyo Sejima, Kengo Kuma, Shigeru Ban, Sou Fujimoto and Toyo Ito, and more.
Here’s how Hara himself puts it: “Dogs are people’s partners, living right beside them, but they are also animals that humans, through crossbreeding, have created in multitudes of breeds. Reexamining these close partners with fresh eyes may be a chance to reexamine both human beings themselves and the natural environment.”
Word got out online about the project in November but the website has only just gone live, and it also recently exhibited at the Miami Design District.
From the website dog-owners can download blueprints for the designs, plus instructions and videos for how to construct and customize them for your own pet.
There will be another exhibition, this time in Tokyo, in October 2013, along with a book.