Nestlé has honed a brilliant marketing strategy in Japan: produce special versions of Kit Kat snacks with Japanese flavors and ingredients. A few of these are general, such as the wildly successful ...
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Every week seems to bring news of yet another record broken for the numbers of tourists coming to Japan. And it's easy to see why when we have videos like this. The Akita-based video ...
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Following its successful debut in 2014, the site-specific festival Dogo Onsenart returns, transforming hotel and traditional Japanese inn rooms at the famous hot spring resort into art ...
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Students in Sendai City, Miyagi Prefecture, have created dinosaur sculptures using rice straw from farmers affected by the 2011 Great East Japan Earthquake. There are six straw dinosaurs on ...
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Inspired by Japan's "beer girl" baseball match vendors
There's an old joke that the Japanese internet comprises 50% food and 50% cats. This campaign by Okawa City probably won't do much to change this reputation: it's clearly made to indulge feline ...
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Four years ago, the hot spring resort of Matsuyama, Ehime Prefecture, was transformed into an art bonanza, with artists allowed to customized and redesign rooms in hotels in Dogo. Given the pedigree ...
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Given the ubiquitousness of AKB48 and its various members on advertising campaigns, music releases and television screens, you wouldn't think that Yasushi Akimoto needs a tax break. But that's what ...
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Remember the mayor of Beppu, who promised to build an actual hot spring amusement park with water rides if a promotional video went viral? The video hit the necessary one million viewers mark very ...
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The Star Wars villain like you've never seen him before!
All aboard the Pikachu train this summer! If you loved the Pokémon concept cars by Toyota, how about a train next? In 2012, the Pokémon With You project launched a Pokémon train in northeast ...
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East Japan Railway Co. has debuted a new luxury sleeper train to offer travelers a journey in style across northern Japan. Train Suite Shiki-shima is painted in champagne gold and departed Ueno ...
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Sado Island, the rustic s-shaped landmass off of Japan's western coast, is known for a lot of things. Heavy metal music is not traditionally one of them. As part of a campaign to attract visitors, ...
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If the popularity of monkey parks and hot springs is any indicator, monkeys, particularly the Japanese macaque variety, are a sure way to attract visitors to tourist destinations throughout Japan. ...
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Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) has recruited the virtual idol Hatsune Miku to promote Japanese food around the country. Perhaps only in Japan would you get a ...
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The latest example of a regional Japan promotional video hoping to go viral is this one from Oji in Nara Prefecture, which features a flying dog. The drone-dog flies around the area, "walking in ...
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Given the large increase in inbound tourist numbers in Japan, local authorities and service operators are on the lookout for ways to improve communication with all these newcomers. Experiencing ...
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