If you loved the Hello Kitty Shinkansen bullet train, then you will adore the new Toei Shinjuku Line trains. Operator Keio will deck out certain Shinjuku Line trains in a Hello Kitty theme, starting ...
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JR West has announced that a special Hello Kitty version of the Shinkansen bullet train will be in operation this summer. Sanrio's immensely popular cat character will decorate a 500 Series ...
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Visitors to Sanrio Puroland, the theme park with attractions based on Sanrio characters, can enjoy a whole new kind of entertainment from March with a kabuki-inspired Hello Kitty ...
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We've seen our fair share of character- and franchise-themed cafes over recent years, especially in Tokyo but also in other cities around Japan. Past examples include cafes for Miffy, Sailor Moon, ...
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Weekly Shonen Jump custom box and 20 preloaded games in a console inspired by the original Japanese version of the Nintendo Entertainment System
Sanrio's Pompompurin character may not be as famous and popular as Hello Kitty but the loveable yellow pooch continues his attempts to conquer Japan. After tempting commuters to hug columns in ...
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After taking over an underground concourse in Shinjuku Station to great success in March, Sanrio's Pompompurin character is back with another "huggable" advertising campaign to celebrate his 20th ...
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Last year we reported on Gudetama, the peculiar "lazy egg" character by Sanrio that has become a range of hit products. In a perfect synergy of trends, the curiously loveable character has joined ...
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We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster. How about a "huggable" ad? From March 7th to ...
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Get in the mood for the 2020 Summer Olympics in a truly Japanese pop culture style!
Sanrio are the most successful participant in Japan's enormous character industry, not least since they gave the world Hello Kitty. But they aren't happy to rest on the laurels of profits pouring ...
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Get married with Hello Kitty! Well, not quite. But the latest licensed merchandise from Sanrio is pretty unusual. It's a marriage registration form. Yes, you can now commit yourself ...
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Sanrio, the people behind of Japan's most successful character franchises like Hello Kitty and My Melody, have started a new digital character creation service called Chanrio Maker. Chanrio Maker ...
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Go hunting for Shaun the Sheep in Omotesando this June in a special art and charity event called "Shaun in Japan". The Shaun-hunting event has already been a success in the Aardman Animations ...
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Customizable designer e-paper wristwatch
Hello Kitty is no stranger to spin-offs and tie-ups. But this one is pretty innovative. Sanrio's iconic cat character has teamed up with Fukoku Mutual Life Insurance Company for an exhibition in ...
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Sometimes it can seem that Hello Kitty, Sanrio's popular cat character, is everywhere. Her cute iconic image adorns a nearly Mt Fuji-sized mountain of merchandise, from clothes to books, pens, ...
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It's hard to believe that Sanrio's most successful creation and Japan's most famous cat is 40 years old! It's true, Hello Kitty turns 40 this year and to celebrate Sanrio is teaming with Bandai to ...
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