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October 16, 2009 We recently reported on the brand omake trend now commonplace amongst Japanese fashion magazines. This is when you received an …
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October 8, 2009 Japanese marketing has long had the concept of おまけ (”o-ma-ke”), a small extra or incentive for the consumer. Typically this …
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September 25, 2009 Everyone loves convenience stores in Japan, unless you have to live right next to one with its pulsing fluorescent glow …
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August 28, 2009 Interesting. First Philip Morris sells its products along with a Georgia coffee (from Coca-Cola), and now BAT does it. This …
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June 12, 2009 We reported a while back about Lark’s very interesting and creative tobacco co-branding campaign with Japanese creatives. The packages themselves …
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