What is ninki (popular) in Japan? Here are some stats of various categories to keep you updated on stuff you might or might not have heard of:
Karaoke – Konayuki by Remioromen, Seishun Amigo by Shuuji to Akira, Sakura by Kobukuro
Gamesoft – Braintrainer on Nintendo DS, Pro Baseball Spirits 3 by Konami on PS2, Oideyo Doubutsunomori (Animal forest) on nintendo DS
Readings, Books – Tokyo Tower (Fiction), Byokininaranaiikikata (How to not get sick, non-fiction), senensatsu wo hirou (picking up a 1000yen note, Business)
Strongest Brands seen from the Consumer:
- Studio Ghibli (Anime)
- Toyota (Automobile)
- Seven Eleven (Convenient Store)
- Panasonic (Consumer Electronics)
(ipod managed to reach position 15 even before Coca-Cola)
Strongest Brand seen from Enterpreneur:
- Toyota (Automobile)
- Honda (Automobile)
- Matsushita (Electronics)
- Canon (Electronics, Optical)
Brand strength in 4 categories:
- friendly: Studio Ghibli (Anime), Calpis (Beverage, non-alcoholic), Coca-Cola (Beverage, non-alcoholic)
- convenient: Windows (Software), Microsoft Excel (Software), Panasonic (Consumer Electronics)
- outstanding: Studio Ghibli (Anime), Disney (Anime), Honda (Automobile)
- innovative: iPod (Audio), Yahoo (Internet), Toyota (Automobile)
