Believe it or not, there are cows in Tokyo, and not just the tender parts from Matsusaka either. Outside of downtown, several dairy farms are working together to create Tokyo Gyunyu (Tokyo Milk), a premium and rather exclusive brand that comes from these suburban bovine.
To promote the milk brand and its products, 7-11 convenience stores have recently teamed up with Tokyo Milk to offer exclusive products in only 87 locations in Tokyo, all in Ota or Setagaya wards. Tokyo Milk itself is available (though often out of stock) as are cream puffs made with it.
Tokyo Milk is interesting in that it works very well as an exclusive promotion with 7-11, but on its own is one of few sources of regional pride in agriculture for Tokyo. Yes, there are bees in Ginza and the occasional sidewalk garden, but milk is quite unique and rather unexpected for a metropolis of some 25 million people.
Below is a video from the Tokyo Milk site explaining about a regional farm, and showing off some pretty nice views of downtown in the process.
Michael is the Editor of JapanTrends.com and Director of the 
