Last week we reported on the troubles faced by Fukushima sake in overcoming the reputation of the prefecture's nuclear disaster in 2011. Here is one novel way to attract new fans to nihonshu. ...

A promotional series of videos by Fukushima Prefecture promoting the region's sake has run into the very thing it was trying to combat: the taint of contamination (and false information) that the ...

Alongside other global food and drink brands like Coca-Cola and Kit Kat, Häagen-Dazs has enjoyed success in the Japanese market by creating flavors and products especially for the local market. The ...

The Japanese media and entertainment world can be almost Stalinist in its approach to damage control. When a celebrity is arrested for an infraction, and especially if it involves drugs or illegal ...

Hello Kitty fans will have another destination to come home in Tokyo this spring with the opening of a new Sanrio store in the Asakusa district of the city. Asakusa is associated with the old ...

This is certainly a novel way to get people's attention. Japan's leading airline ANA has turned to kabuki to liven up the standard pre-flight safety demonstration. As you would expect when kabuki ...

It was only a matter of time before the current inbound tourism boom crossed over directly with the virtual reality attractions fad in Tokyo. And so it is that we have the VR Ninja Dojo, which is ...

It's now only a few weeks left until the Heisei period ends and a new, as-yet-unnamed era begins when Emperor Akihito abdicates and Crown Prince Naruhito takes the throne. As such, we are seeing ...

Muji will open a new food-focused global flagship store in Ginza, central Tokyo, from April 4th. As previously reported, the Ginza Muji will house Japan's first Muji Hotel from its sixth to tenth ...

East meets West. Old meets new. These are cliches but it's a fact nonetheless that Japan produces plenty of inventive examples of this intermingling. We recently reported the release of the ...

The old capital of Kyoto is associated first and foremost with classical culture, but what about androids? The temple Kodaiji in Kyoto has installed Mindar, the world's first android version of ...

If you are caught short of power for your mobile phone while out and about, your options are often limited to buying an expensive portable battery unit or, in the case of certain, service providers, ...

While the weather in Tokyo is still rather chilly, spring is just around the corner, which means one thing more than any: the arrival of the cherry blossom. Along with the white and pink petals, ...

Back in 2015, we wrote about the Meisho Movie Realization Teppo Ashigaru Sandtrooper figures that were an awesome combination of Japanese history and Star Wars. Bandai's Tamashii Nations line of ...

Joining such attractions as the long-running and popular Cupnoodles Museum, visitors to Yokohama this spring have another must-see destination to add to their itinerary, and it's all about ...