Nestlé Japan have enjoyed immense success with its range of exclusive Japanese Kit Kat snacks. Many of these use unique regional ingredients, such as sake or matcha. Others feature innovative ...
Read More
Here's a serious improvement on the "obligation chocolate" that is wrecking Valentine's Day for many in Japan: Nestlé Japan has returned with another brilliant chocolate snack for the local market ...
Read More
Nestlé has honed a brilliant marketing strategy in Japan: produce special versions of Kit Kat snacks with Japanese flavors and ingredients. A few of these are general, such as the wildly successful ...
Read More
The best way to sell a foreign brand in Japan is to localize it, and this is both easier and harder when it comes to food. This is a field that offers a wealth of possibilities, but Japanese ...
Read More
Nestlé Japan has installed a new vending machine in Kyoto that lets you create personalized Japanese Kit Kat chocolates. The Travel Memories Kit Kat vending machine is located inside the Omiyage ...
Read More
This article by Tiffany first appeared on Tokyo Cheapo. No other country in the world has as many Kit Kat flavors as Japan does, having released over 200 flavors since 2000. One reason for the ...
Read More
It might only be late December but some people are already thinking about spring next year. Why? Because the most important exams ever for school students take place then. The singer Naoto Inti ...
Read More