We are now very familiar with Japanese characters and franchises appearing on special trains. From Hello Kitty to Evangelion, and Pikachu, train operators frequently use tie-ups to promote regional ...
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Remember the mayor of Beppu, who promised to build an actual hot spring amusement park with water rides if a promotional video went viral? The video hit the necessary one million viewers mark very ...
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We have noted before the trend for regional cities in Japan to produce promotional videos in the hope that they will go viral and ultimately rake in tourist yen. Some are successful, such as the ...
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Tokyoites get to watch Godzilla come alive and shoot its atomic breath down over the unsuspecting denizens Kabukicho from the top of a building. But if you want to beat that experience, then ...
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These "ear pets" are mini dogs that come in two halves: one for each ear!
Every region in Japan needs to promote itself. Some push their meibutsu: regional merchandise and food. Others use yuru-kyara mascot characters, such as Kumamoto's Kumamon. Still others create art ...
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Henn na Hotel (literally, "Strange Hotel") has opened in Sasebo, Nagasaki. The unashamedly quirky accommodation carries the slogan "A commitment for evolution", since apparently our hotels in the ...
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Snoopy and green tea? Whatever will they think of next. Actually, this isn't such a big shock, since Snoopy is a popular character in Japan, though this is still a pretty original way to utilize ...
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