The sad truth is that sometimes Japanese consumers are a simple bunch, at least in the eyes of the ad men. Forget complex marketing strategies or clever stunts. The way to their hearts is just to put ...
JR West has announced a special new tourism train that will run between Kanazawa and Wakura hot spring in 2015.
Kanazawa, known as a "mini Kyoto", is the main city in Ishikawa Prefecture, which ...
Japan Rail knows how to attract customers. In between rolling out snazzy new bullet trains and other technological advances, it periodically customizes JR Yamanote Line trains to look like a ...
Heading to a Japanese onsen (hot spring) is one of the best trips you can do in Japan during the winter.
But the exclusive onsen resorts don't come cheap and they need to keep innovating to ...
JAL Ultraman 55th Anniversary Ice Watch
Tokusatsu TV series and Japanese airliner collaboration wristwatch
Ibaraki, the “most unappealing” prefecture in Japan, attempts comeback
November 6, 2013
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Mina
Out of all forty-seven prefectures in Japan, which do you think is the most appealing?
Since 2006, Brand Research Institute has been conducting an annual survey, one of the biggest kinds in Japan, ...
When the staff become the stars: AKB’s new marketing strategy
September 19, 2013
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Mina
With the recent release of their 32nd single, "Koi suru Fortune Cookie," AKB48 has once again proven their monopoly in Japan's music industry. After hitting the physical and digital shelves on August ...
A colleague recently brought back the customary omiyage souvenir from their Obon summer vacation to Miyagi prefecture and I was pleasantly surprised to see that the traditional mochi sweets packaging ...