Nestlé Japan have enjoyed immense success with its range of exclusive Japanese Kit Kat snacks. Many of these use unique regional ingredients, such as sake or matcha. Others feature innovative ...
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Last week we reported on the troubles faced by Fukushima sake in overcoming the reputation of the prefecture's nuclear disaster in 2011. Here is one novel way to attract new fans to nihonshu. ...
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A promotional series of videos by Fukushima Prefecture promoting the region's sake has run into the very thing it was trying to combat: the taint of contamination (and false information) that the ...
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