Is this Japanese diaper commercial sexist, misguided or innocuous? Advertising the Moony brand of diapers, the "moms don't cry" commercial by Unicharm Japan was actually released in December last ...
Read More
With the exception of the recently elected Renho, leader of the Democratic Party, and Tokyo's new governor, Yuriko Koike, Japanese politics is a male-dominated affair. This is so chronic, in fact, ...
Read More
It has become popular for regional cities and prefectures to product publicity films in the hope that they go viral. Many of these are aimed at increasing tourists, whiles, like the one made by ...
Read More
Prime Minister Shinzo Abe has made a political song and dance out of his apparent efforts to create a "a society in which women shine". However, it seems not everyone got the memo that female ...
Read More

Get in the mood for the 2020 Summer Olympics in a truly Japanese pop culture style!
Japan has a troubled relationship with feminism to put it mildly. Remember Bijin Uketsuke, the "beautiful receptionist" app? Or the jeers Ayaka Shiomura had to endure in the Tokyo Assembly from ...
Read More
Woman Act is a slightly awkwardly named Kanagawa Prefecture initiative aimed at bringing "women more and more into the main role". A worthy cause, we would all agree, in Japan's acutely ...
Read More
A landmark court ruling has left feminist campaigners fuming, while also offering some succour and glimpses of future change. In a suit brought forward by a group of women and one couple, the ...
Read More
On Monday, Japan was hit by an earthquake: the most eligible man in the country announced he was finally no longer a bachelor. Actor and singer Masaharu Fukuyama (46) wed actress Kazue Fukiishi ...
Read More

If you’re going to have ice in your drink, shouldn’t it be eye-catching at least? The Ice Ball Mold is easy to use, has professional-grade quality, and makes perfectly seamless ice balls within seconds!
Omotenashi, or hospitality, is the buzzword of the moment. It all started with Tokyo's presentation to bag the Olympics in 2020 and now it's everywhere. The latest example is this Bijin Uketsuke, ...
Read More
Your Party (Minna no To) member Ayaka Shiomura (35) was jeered yesterday in the Tokyo Metropolitan Assembly as she tried to introduce a motion for better government measures supporting infertile ...
Read More