As we begin the Reiwa era from today, May 1st, it is an ideal time to look back over the past three decades of life in Japan that comprised the Heisei period. Beauty brand Shiseido here presents ...
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Japanese artist and design extraordinaire Tokujin Yoshioka will create a new prism-themed installation at Shiseido Gallery in central Tokyo. Once again Yoshioka is returning to his regular ...
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Have a meeting online but no time to do your makeup? No problem with this technology. Telecommuting has yet to catch on in Japan, where logging long hours at the office by your physical presence, ...
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Shiseido Beauty Creation Center has announced the results of its street survey on female hair and makeup trends in Tokyo. It surveyed 300 women aged in their twenties and thirties between late ...
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Japanese horror movie-inspired beauty masks
Shiseido has developed an app that determines the quality of a smile. Shiseido is testing the software on 5,000 JAL flight attendants between July and September. The level of the female ...
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Shiseido has teamed up with photographer and film director Mika Ninagawa to make a Tsubaki-themed public bathhouse. The Tsubaki-yu celebrates the tenth anniversary of the Tsubaki haircare brand ...
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Shiseido has rolled out a new ad campaign featuring 50 selfies by Lady Gaga. Each selfie will be published in a different newspaper over two days this month: 46 were featured in national and regional ...
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Shiseido's Hanatsubaki digital archive is a fascinating glimpse back into Japan's cosmetics advertising past. Drawing on the graphic design and ads featured over the years in Hanatsubaki, ...
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Have you spotted this red bus? Shiseido is currently running a big SK-II Bihada Pitera-rium Dock campaign where women can see their "future skin" in 20 minute counceling sessions. A special pop-up ...
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Having conquered the female market, Shiseido is next targetting younger consumers. It has created a beauty salon for kids since the children of today are the customers of the ftuture. The salon ...
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