Super Mario Bros. fans should head on down to Tower Records (yes, the chain still exists in Japan!) for the Super Mario Bros. Tower Records Cafe at the Shibuya, Ebisu and Omotesando branches from ...
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Bandai Namco has announced it is offering individual customers a chance to their hands on their own Star Wars arcade machine! Yes, if you're a real Star Wars fan you will definitely want to step ...
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Head to Shinjuku Station to try popping 100,000 Slime bubbles. No, it's not what it sounds. Slime is the mascot character in the PlayStation game Dragon Quest and this is a promotional stunt by ...
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Red Bull Music Academy has produced a great series of documentaries about the little-known world of Japanese video game music. The series is called "Diggin' in the Carts" and so far parts 1 and 2 ...
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It was supposed to be Sony's big advert for the Project Morpheus HMD system at the Tokyo Game Show (public days on September 20th-21st). Instead, Sony Computer Entertainment just canceled the ...
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Mario to the rescue? The mustachioed plumber is going to become a toy figure -- no surprises there -- except that this is going to have NFC technology. Kyoto-based Nintendo are calling this ...
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Movie adaptations of video games rarely work. For every Silent Hill and Resident Evil there's a Final Fantasy, Super Mario Bros. or Prince of Persia. But things go better when Hollywood isn't ...
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How do you get new people into video arcades? That's the dilemma facing Japan's famed "game centers". The amusement centers are slowly but surely dying. Sales have been dropping annually for five ...
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The Sony Building in Ginza recent saw big lines to get your photo taken with a certain person. A celebrity? A hunky guy? No, it was Toro Inoue (aka the Sony Cat) from Doko Demo Issho, the ...
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We've blogged before about how Japanese eyewear brands are pretty interesting in what they do to promote themselves to a circumspect but myopic public. Now eyewear retailer ALOOK has got together ...
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