Japanese advertising tends to consist of merely hiring some ubiquitous celebrity and having them hold the product in question. This lazy and mind-numbing approach has become the default for almost ...
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The "beer girls" (uriko) at baseball games are a somewhat iconic image of sporting events in Japan. They can be found walking around the stands with beer backpacks, always ready to pour you out a ...
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As more than 30,000 runners prepare for next month's Tokyo Marathon, those less inclined to take on a full 42 kilometers are gearing up for a run of an entirely different sort: Chocorun. Chocorun ...
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Sumo has come home as the first Japan-born wrestler for 19 years has been promoted to the rank of yokozuna, the highest in the sport. Following a meeting by the Japan Sumo Association on January ...
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By now you've probably heard of maid cafes, where patrons are served by young girls in maid costumes (who also sometimes iron customers' shirts). But what about a maid gym? One exists and is ...
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Asics Japan will open a new sports facility in spring 2017 in Sumida, east Tokyo. Suggestions for the future facility's name are currently being accepted by the general public until mid-January. ...
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New and exciting virtual reality services just keep on appearing in Tokyo. After the announcement of VR Park Tokyo now comes another virtual reality center. And this time it is ...
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The word of the year is "kamitteru". Every year, the publisher Jiyu Kokumin Sha organizes a prize for the buzzword or phrase that seemed to capture the zeitgeist or spread like wildfire around ...
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Cheshire Cat, Red Queen, Mad Hatter skin-care masks
Track Top Tokyo opens in a waterfront warehouse in Shinagawa this weekend, featuring art, bike racing, film screenings and more. Open from August 27th to August 28th, it is the Asia's first ...
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The top 2020 Tokyo Olympic and Paralympic Games sponsors have joined together to support the Japan team heading to Rio with a special branded Yamanote Line train. Sponsored by 15 companies, the ...
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Monocle has declared Tokyo the world's "most liveable city" for the second year running. The magazine says: This city of 13 million nurtures a balance of hi-tech efficiency and traditional ...
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Dogged by problems since preparations began, the 2020 Tokyo Olympics now face another potential scandal. The Guardian has revealed a mysterious payment made to a Singaporean bank account linked to a ...
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Carry your umbrella around in a truly Japanese style!
The controversy over the new National Stadium to be built for the 2020 Tokyo Olympics rolls on and on. After Kengo Kuma's design was chosen in the second contest that became necessary when Zaha ...
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In need of some holiday cheer? Fed up with all the bad news stories clogging up on your feed? Then take a gander at something that is bound to make you smile: the Running Christmas ...
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The winner of the design competition to find a replacement for the much-troubled New National Stadium is Proposal A, designed by Kengo Kuma. The new stadium will be the prime venue for the 2020 ...
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