The Sanrio Gift Gate Asakusa Store opened in late April in the heart of Tokyo's top tourist destination, immediately attracting attention for its large Kitty-chan facade. Sanrio also offered Hello ...
Read More
Hello Kitty fans will have another destination to come home in Tokyo this spring with the opening of a new Sanrio store in the Asakusa district of the city. Asakusa is associated with the old ...
Read More
Sometimes it seems that you can't get away from Hello Kitty: everywhere you look, there's yet another unique product. Now there's another chance for fans of Sanrio's feline character to satisfy their ...
Read More
If you loved the Hello Kitty Shinkansen bullet train, then you will adore the new Toei Shinjuku Line trains. Operator Keio will deck out certain Shinjuku Line trains in a Hello Kitty theme, starting ...
Read More

Official Summer Olympic Games souvenir baseball jacket
JR West has announced that a special Hello Kitty version of the Shinkansen bullet train will be in operation this summer. Sanrio's immensely popular cat character will decorate a 500 Series ...
Read More
Visitors to Sanrio Puroland, the theme park with attractions based on Sanrio characters, can enjoy a whole new kind of entertainment from March with a kabuki-inspired Hello Kitty ...
Read More
We've seen our fair share of character- and franchise-themed cafes over recent years, especially in Tokyo but also in other cities around Japan. Past examples include cafes for Miffy, Sailor Moon, ...
Read More
Sanrio's Pompompurin character may not be as famous and popular as Hello Kitty but the loveable yellow pooch continues his attempts to conquer Japan. After tempting commuters to hug columns in ...
Read More

The Star Wars villain like you've never seen him before!
After taking over an underground concourse in Shinjuku Station to great success in March, Sanrio's Pompompurin character is back with another "huggable" advertising campaign to celebrate his 20th ...
Read More
Last year we reported on Gudetama, the peculiar "lazy egg" character by Sanrio that has become a range of hit products. In a perfect synergy of trends, the curiously loveable character has joined ...
Read More
We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster. How about a "huggable" ad? From March 7th to ...
Read More
Sanrio are the most successful participant in Japan's enormous character industry, not least since they gave the world Hello Kitty. But they aren't happy to rest on the laurels of profits pouring ...
Read More

Boxed set of exclusive Japanese chocolate snacks
Get married with Hello Kitty! Well, not quite. But the latest licensed merchandise from Sanrio is pretty unusual. It's a marriage registration form. Yes, you can now commit yourself ...
Read More
Sanrio, the people behind of Japan's most successful character franchises like Hello Kitty and My Melody, have started a new digital character creation service called Chanrio Maker. Chanrio Maker ...
Read More
Go hunting for Shaun the Sheep in Omotesando this June in a special art and charity event called "Shaun in Japan". The Shaun-hunting event has already been a success in the Aardman Animations ...
Read More