Despite all the media fanfare and money spent on advertising the campaign, the jury is still out on whether Premium Friday was a success or flop. The campaign launched by METI (the Ministry of ...
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From the company name to its conspicuous advertisements, Tokyo-based go-kart rental service MariCar basically screams "It's-a me, Mario!" and, according to a lawsuit filed last Friday, Nintendo is ...
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Ever wondered how quickly junior high school fashion changes in Japan? Look back over the shifts in junior high school (known as "JK" in Japanese) fads from 2016 to 2015, 2008, 2000, 1995, 1980 ...
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The latest stars in an advertising campaign for mobile phone provider SoftBank is the unlikely pairing of Canadian singer Justin Bieber and comedian Piko Taro of PPAP fame. So far only ...
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The Japan Magazine Publishers Association (JMPA) has released new data of magazine sales for October-December 2016 that reveal a major decline for Shueisha's Weekly Shonen Jump, one of Japan's ...
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What's the secret to improving Japan's somewhat notoriously poor English-speaking levels? More English conversation schools? Native speakers installed in every elementary school? Speed-learning ...
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By now you've probably heard of maid cafes, where patrons are served by young girls in maid costumes (who also sometimes iron customers' shirts). But what about a maid gym? One exists and is ...
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Want your vegetables from somewhere with more personality than the usual supermarket or convenience store? Tokyo has a new designer greengrocer's where you can pick up some greens in a ...
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Japan's most famous cat... on your dog!
Coin laundries are hoping to spruce up their image in Japan by transforming into cafes. The trend is being set by such venues as Eco Wash Cafe, a large and stylish laundromat in Fuchu City on the ...
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What were the biggest trends and news events of 2016 in Japan? Here is our round-up. Political and Celebrity Scandals Every year there are plenty of political and celebrity scandals, though ...
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Asics Japan will open a new sports facility in spring 2017 in Sumida, east Tokyo. Suggestions for the future facility's name are currently being accepted by the general public until mid-January. ...
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The actor, film director, TV host and comedian Takeshi Kitano (aka Beat Takeshi) has met with Tokyo governor Yuriko Koike. There would be nothing news-worthy about that in itself, except for the fact ...
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As we know, Christmas in Japan is different breed: it involves strawberry shortcake, KFC, and romance. Now United States ambassador to Japan, Caroline Kennedy, has got into the festive spirit by ...
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Last month the world suddenly got interested in Domino's Pizza in Japan, specifically what it was doing in Hokkaido: apparently trying to train a reindeer to deliver pizzas. So far, so ...
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The word of the year is "kamitteru". Every year, the publisher Jiyu Kokumin Sha organizes a prize for the buzzword or phrase that seemed to capture the zeitgeist or spread like wildfire around ...
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