Asian drivers. Yes, we all know the stereotypes. But the sad truth is that road traffic safety is a problem in Japan because of the combination of narrow streets, especially in Tokyo and other ...
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Japanese advertising tends to consist of merely hiring some ubiquitous celebrity and having them hold the product in question. This lazy and mind-numbing approach has become the default for almost ...
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The "beer girls" (uriko) at baseball games are a somewhat iconic image of sporting events in Japan. They can be found walking around the stands with beer backpacks, always ready to pour you out a ...
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The transformation of Shibuya continues with the opening of Shibuya Cast on April 28th. Following the opening of Shibuya Hikarie in 2012 and the upcoming openings of multiple other complexes ...
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Cheshire Cat, Red Queen, Mad Hatter skin-care masks
The spring in Japan means many things: the start of the new fiscal and academic year as well as the arrival of the cherry blossom season. The sakura blooms, transforming parks and other areas into ...
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Despite all the media fanfare and money spent on advertising the campaign, the jury is still out on whether Premium Friday was a success or flop. The campaign launched by METI (the Ministry of ...
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From the company name to its conspicuous advertisements, Tokyo-based go-kart rental service MariCar basically screams "It's-a me, Mario!" and, according to a lawsuit filed last Friday, Nintendo is ...
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Ever wondered how quickly junior high school fashion changes in Japan? Look back over the shifts in junior high school (known as "JK" in Japanese) fads from 2016 to 2015, 2008, 2000, 1995, 1980 ...
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Inspired by Japan's "beer girl" baseball match vendors
The latest stars in an advertising campaign for mobile phone provider SoftBank is the unlikely pairing of Canadian singer Justin Bieber and comedian Piko Taro of PPAP fame. So far only ...
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The Japan Magazine Publishers Association (JMPA) has released new data of magazine sales for October-December 2016 that reveal a major decline for Shueisha's Weekly Shonen Jump, one of Japan's ...
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What's the secret to improving Japan's somewhat notoriously poor English-speaking levels? More English conversation schools? Native speakers installed in every elementary school? Speed-learning ...
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By now you've probably heard of maid cafes, where patrons are served by young girls in maid costumes (who also sometimes iron customers' shirts). But what about a maid gym? One exists and is ...
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Want your vegetables from somewhere with more personality than the usual supermarket or convenience store? Tokyo has a new designer greengrocer's where you can pick up some greens in a ...
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Coin laundries are hoping to spruce up their image in Japan by transforming into cafes. The trend is being set by such venues as Eco Wash Cafe, a large and stylish laundromat in Fuchu City on the ...
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What were the biggest trends and news events of 2016 in Japan? Here is our round-up. Political and Celebrity Scandals Every year there are plenty of political and celebrity scandals, though ...
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