The Japanese summer is hot and humid, which can be extremely unpleasant for those unfortunate souls who have to travel the Tokyo public transport system during the peak rush hour. Sweaty bodies and ...
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How can a credit card company find a new way to advertise its services? In Japan, it would seem to mean by forming an idol group. Higashi-Ikebukuro 52 is not the latest "sister group" spin-off of ...
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Foreigners detained at immigration facilities in Tokyo and Nagoya have gone on hunger strike to protest their long detentions and conditions. Last week, some 40 detainees started a hunger strike ...
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Is this Japanese diaper commercial sexist, misguided or innocuous? Advertising the Moony brand of diapers, the "moms don't cry" commercial by Unicharm Japan was actually released in December last ...
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Unique cleaning device for small items by Akihabara gadget masters Thanko
Nintendo has been riding high of late, thanks to the popularity of Pokemon Go and the release of the Nintendo Switch. Now there's another way to show your love of Japan's most famous name in video ...
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Twice a year the lingerie maker Triumph International announces a "concept bra" inspired by trends in the Japanese zeitgeist. By turns amusing and innovative, past bras include one based on ...
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Japanese beer commercials are somewhat notorious for their ubiquitous use of celebrities. The standard approach is to feature a well-known face holding up a glass of cookie-cutter lager and gulping ...
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Asian drivers. Yes, we all know the stereotypes. But the sad truth is that road traffic safety is a problem in Japan because of the combination of narrow streets, especially in Tokyo and other ...
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The umbrella that might just get you arrested!
Japanese advertising tends to consist of merely hiring some ubiquitous celebrity and having them hold the product in question. This lazy and mind-numbing approach has become the default for almost ...
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The "beer girls" (uriko) at baseball games are a somewhat iconic image of sporting events in Japan. They can be found walking around the stands with beer backpacks, always ready to pour you out a ...
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The transformation of Shibuya continues with the opening of Shibuya Cast on April 28th. Following the opening of Shibuya Hikarie in 2012 and the upcoming openings of multiple other complexes ...
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The spring in Japan means many things: the start of the new fiscal and academic year as well as the arrival of the cherry blossom season. The sakura blooms, transforming parks and other areas into ...
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Nintendo is celebrating its legacy with this re-release of the Japanese Super Nintendo Entertainment System console in miniature.
Despite all the media fanfare and money spent on advertising the campaign, the jury is still out on whether Premium Friday was a success or flop. The campaign launched by METI (the Ministry of ...
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From the company name to its conspicuous advertisements, Tokyo-based go-kart rental service MariCar basically screams "It's-a me, Mario!" and, according to a lawsuit filed last Friday, Nintendo is ...
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Ever wondered how quickly junior high school fashion changes in Japan? Look back over the shifts in junior high school (known as "JK" in Japanese) fads from 2016 to 2015, 2008, 2000, 1995, 1980 ...
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