To launch a new lipstick Clinique Pop, New York-based cosmetics brand Clinique has created a digital campaign and pop-up store event at a Roppongi Hills cafe.
The #ootd_WITH CLINIQUE iPhone app allows you to regram (repost someone’s photos on Instagram) and save photos or videos from Instagram.
The Clinique Pop Happy Lounge event at Roppongi was held over two days on April 18-19th, offering visitors the chance to try Clinique Pop and then make videos and photos with Clinique Pop digital items at a special photo booth.
As we know, Japanese consumers love photo booths and these ladies certainly seemed to have a ball.
Clinique Pop comes in 15 vibrant colors and as such, Clinique has marketed the product in a fun, “happy” way.
While the #ootd_WITH app has been around for some time, it now features special downloadable content until May 17th, such as special digital stamps made by illustrator Shogo Sekine and Cookieboy in Clinique Pop colors. There are also downloadable wallpapers by Sekine in Clinique Pop themes.
The displays in the pop-up also had a nice spring vibe.
Chanel is opening a temporary Omotesando pop-up space to advertise its new Rouge Coco lipstick, which went on sale on March 20th.
From March 27th to April 5th, visitors to Rouge Coco at Omotesando can test make-up in 24 colors, as well as check out video screenings and photos. There is even a reservations-only “Rouge Coco taxi”, though we’re not sure where that takes you.
The idea is to create a whole Rouge Coco lipstick “experience” for visitors.
The space is free to enter and located just one minute’s walk from Omotesando Station exit B3 or B4.
Most interesting of all, though, is how Chanel is designing the exterior of the space. It features two giant lipstick “boxes” on the top and the three floors will be lit up in varying color tones at night.
These kinds of retail stunts can certainly generate buzz. 109 in Shibuya frequently makes use of its prominent central billboard to host eye-catching images, while the Sony Building in Ginza has a regular “art wall” project with always colorful results.
Topshop in Shinjuku did something a little similar a few years ago, decorating its entire glass facade like a Christmas present to mark the December season. Sadly, that Topshop has now closed, along with all Topshop stores in Japan.
The alternative is a Tokyo cityscape imagined without any ads or billboards.
Nail art is big in Japan.
So is Purikura, the “print club” photo booths where you can take inventive shots with your friends.
Combine the two and you should have a recipe for success. At least, that’s what Sega (who originally developed Purikura) is hoping with the Nail Puri (Nail Sticker Print), opening in Ikebukuro March 27th-29th.
Girls (or guys) can go to the booth to customize their nail design from over 1,500 designs. As far as we can tell, there is no charge or fee to try the prototype machine.
There’s even a free smartphone app so you can customize your choice of design using your own patterns, photos and text. Then you take the final data to the nail art printer and get your nails “printed” the way you want them.
Strictly speaking, the booth only prints stickers, which you then put on your nails, rather than genuinely painting onto them. Check out the official Twitter account for examples of nail art stickers you can make.
But perhaps printing directly onto your nails is the next step? We all remember that awesome scene from the original Total Recall movie where the woman paints her nails electronically in less than a second? Well, we’re not far off that now. After all, Japan has had “digital mirror” tryvertizing technology for years.
The dream futuristic nail art maker would be kind of like a 3D printer meets Purikura.
You can find the Nail Puri booth at Sega GiGO game center in Ikebukuro on the sixth and seven floors. If it’s a hit, no doubt we can expect to see more of the technology soon.
Flamboyant rock band KISS continue to conquer Japan. The makeup-loving rockers have for years been a staple of both summer music festivals and mainstream advertising campaigns.
And now they have joined the likes of Kabuki actors and animals from Ueno Zoo.
Isshin Do Honpo Inc has created the KISS Face Pack, a genuine mask meant to be worn by men or women to improve skin. It comes in two different two-packs based on the makeup of the glam metal band’s performers: Starchild (Paul Stanley) and Spaceman (Tommy Thayer), or Demon (Gene Simmons) and Cat (Eric Singer).
Despite their penchant for tongue-licking guitar solos and rumors of Satan worship, KISS is seen as harmless fun in the land of the rising sun.
The face pack series so far includes JoJo’s Bizarre Adventure, the musical Cats, classic Hollywood horror movie characters, Kansai Yamamoto fashion, and even a spin-off Hello Kitty version from different makers.
Shiseido Hanatsubaki, Geppo and Graph magazine archives document rich history of Japanese cosmetic advertising and graphic designWritten by: William on November 25, 2014 at 11:04 am | In CULTURE | No Comments
Shiseido’s Hanatsubaki digital archive is a fascinating glimpse back into Japan’s cosmetics advertising past.
Drawing on the graphic design and ads featured over the years in Hanatsubaki, Shiseido’s consumer magazine founded in 1937, and its previous publications Shiseido Geppo (started in 1924) and Shiseido Graph (1933), the archive is a veritable treasure trove.
Shiseido has just added some new Shiseido Geppo (Shiseido Monthly) images from the December 1930 issue, giving us an excuse to indulge in selections from its previous archives. The changing style of the design obviously reflects the progress of both the social and publishing scene.
Shiseido Geppo, 1924
Shiseido Geppo, July 1930
Shiseido Geppo, December 1930
Shiseido Graph, June 1935
Shiseido Graph, 1936 Issue 31
Shiseido Graph, 1937 Issue 45
Shiseido Graph, 1937 Issue 49
Shiseido Hanatsubaki, January 1940
Shiseido Hanatsubaki, March 1952
Shiseido Hanatsubaki, July 1953
Shiseido Hanatsubaki, April 1960
Shiseido Hanatsubaki, June 1962
Hanatsubaki, Shiseido’s “corporate culture magazine”, still continues today. Its name is derived from the Japanese camellia flower and which of course Shiseido has also created a whole line of Tsubaki hair products.
See more images at the Shiseido Hanatsubaki digital archive.
Japan has its fair share of wacky but fascinating beauty gadgets. There are also lots of inventive cosme items too. For example, we’ve already had the Cats Face Pack, the Kabuki Face Pack, and the Animal Face Pack.
All these face packs were created by Isshin do Honpo and designed based on genuine characters.
Now comes the Fashion Face Pack by Kansai Yamamoto, which features two face packs recreating actual make-up used by the eponymous veteran designer in a London fashion show.
These were in turn inspired by Kabuki kumadori make-up, so this is very much a mixture of avant-garde art from both the past and present.
Isshin do Honpo calls the series the “Japanese Face” brand.
JAPANESE FACE is a cosmetic face pack brand that introduces uniquely Japanese faces to the world.
With illustrated sheet masks and carefully selected moisturizing lotions, consumers have fun wearing the masks and then enjoy the benefits of beautiful skin afterwards.
It is a new kind of Japanese souvenir that introduces the great Japanese culture to people around the world and here in Japan, as well.
The Fashion Face Pack by Kansai Yamamoto is available worldwide from JapanTrendShop. It officially goes on sale in select stores in Japan on September 21st, which is actually the same day that Japan’s first ever fashion show was held at Mitsukoshi in 1927.
We can’t wait to see what Japanese Face is next! Tengu, perhaps?
Japanese people like to dress up. Various commentators like to point to social phenomenon like cosplay (literally, “costume play”) as examples of how people seek escape in role-playing and dressing-up. This can be seen in all walks of life, from the sex industry to the unfortunate folk roped into dressing up as mascots at sports games, malls and almost any major public event across the land.
And so when we saw the Animal Face Pack, we weren’t in the least bit surprised. A face pack that turns you into a tiger? Why of course!
These are not just costume pieces and you won’t find them in Don Quijote. They are genuine face packs and we don’t wish to lessen their quality by drawing an analogy to cosplay, though it is tempting to ponder how much influence cosplay has on the Japanese cosmetics industry..
The Animal Face Pack has been created by Isshin Do Honpo, who previously brought the world the Kabuki Face Pack, the mask that improves your skin and turns you into a performer on the traditional Japanese stage.
The Animal Face Pack is similar, a brilliant and visually-arrested concept that takes a face pack, makes it more interesting and in the process turns you into an animal. The creatures in question here are a panda and tiger (it’s a set of two). But this hasn’t been done by halves, the makers have gone to Ueno Zoo, Japan’s most famous zoological garden, and found two popular residents to base their face packs on.
The results then are replicas of the faces of actual Ueno Zoo animals, Sumatran tiger Kunde and giant pandas Ri Ri and Shin Shin. But again, it’s not just a gimmick — the face packs contain water, glycerine, BG hyaluronan, hydrolysis collagen, water-soluble collagen, and vitamin C — and the intention is sincere, since part of sales are being donated to the animals’ upkeep at Ueno and also to protecting pandas and tigers in the wild.
Charity. Cosplay. And cosmetics. You can’t argue with that combination!
Shiseido SK-II Pitera-rium Dock beauty counselor bus tours Japan telling women the future of their skinWritten by: William on June 5, 2014 at 11:56 am | In LIFESTYLE | No Comments
Have you spotted this red bus?
Shiseido is currently running a big SK-II Bihada Pitera-rium Dock campaign where women can see their “future skin” in 20 minute counceling sessions. A special pop-up store bus is now touring Japan for women to go and get predictions of their skin at special Pitera-rium events. It launched in January at Roppongi’s Midtown, and there are also similar services being offered at Shiseido branches and counters at department stores nationwide.
It starts with a photograph being taken of your cheek using a large red round machine called a “Magic Ring”. This is then analyzed as a map of five elements, the results of which are printed out into a carte for women to take home and study.
The campaign is fronted by Shiseido regular actress Haruka Ayase and is a campaign for its SK-II Facial Treatment Essence. Here is Haruka demonstrating how to use the “Magic Ring” measuring device.
Here is the bus around Tokyo.
It’s actually an old American school bus that has been re-decorated red for the campaign.
This is what the inside of the bus looks like.
Japanese department store beauty counters and cosmetic brand flagship stores have long offered free beauty counseling services with use of sophisticated skin analysis devices. The idea is that the brands are not just flogging make-up to you; they are looking after your beauty and offering customized cosmetic experiences. This SK-II campaign is using the special “Magic Ring” device developed for Shiseido, which they claim is the most sophisticated in the world.
Do you remember in the 1990’s when everyone wanted to have Jennifer Aniston’s “The Rachel” haircut? Well, right now in Japan girls are also trying to copy a look. Nothing new in that, except this “copying” itself has become the trend.
It is called monomane meiku, literally “imitation make-up”, and involves the use of both cosmetics, hair styles and strategic face masks to turn yourself into popular models or celebrities.
TV personality Zawachin (21), aka Kaori Ozawa, started things off by posting pictures on her official blog where she impersonated famous people’s look, especially former AKB48 idol Tomomi Itano. She attracted such a following that a talk event in late April attracted 300 women, many of whom were wearing her signature face mask and make-up.
Japan is an imitation culture. The idea of mane is ingrained, from cosplay (dressing up as characters, typically from anime or manga) to fake food samples in restaurants and the way Japan has long imported, assimilated and then reproduced (with changes) foreign ideas and objects, from weapons to cooking.
Combine this with a strong native idol culture, where on top of “idols” like AKB48, models, actresses and singers also attract a following for being talented or attractive, but also for representing a certain kind of look that female fans want to acquire. This means that fashion models regularly release books and get thousands of hits on their blogs where they post pictures of their look that day (along with their lunch).
Zawachin can transform herself into actress Keiko Kitagawa, singer Kyary Pamyu Pamyu, figure skater Mao Asada, model Miranda Kerr (who is very popular in Japan), and more. Her book “Zawachin Make Magic”, released in January and in which she gives tips on cosmetics, has sold 120,000 copies. Her blog, in which goes into detail about the transformation process, has at times attracted over 1 million hits a day.
Zawachin has a repertoire of 60 people, including even male pop idol group Arashi. She says that “monomane meiku is different to ‘monomane‘ (impersonation) since anyone can do it”. With the right techniques and know-how, apparently you can become a star.
According to the Nikkei Marketing Journal, Zawachin is inspiring people as young as five years old to get in on the trend.
So next time you see someone on the streets of Tokyo who looks like a famous singer or actress, think twice before asking for their autograph. It might just be Zawachin or one of her many disciples.