Shiseido has developed an app that determines the quality of a smile. Shiseido is testing the software on 5,000 JAL flight attendants between July and September. The level of the female ...
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Shiseido has teamed up with photographer and film director Mika Ninagawa to make a Tsubaki-themed public bathhouse. The Tsubaki-yu celebrates the tenth anniversary of the Tsubaki haircare brand ...
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Adidas have teamed up with a student from Aoyama Gakuin University to create a new sports accessory. The Cosmetic Bag, a special compact tote bag set, goes on sale from September 1st, priced ...
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To launch a new lipstick Clinique Pop, New York-based cosmetics brand Clinique has created a digital campaign and pop-up store event at a Roppongi Hills cafe. The #ootd_WITH CLINIQUE iPhone ...
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Inspired by Japan's "beer girl" baseball match vendors
Chanel is opening a temporary Omotesando pop-up space to advertise its new Rouge Coco lipstick, which went on sale on March 20th. From March 27th to April 5th, visitors to Rouge Coco at Omotesando ...
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Nail art is big in Japan. So is Purikura, the "print club" photo booths where you can take inventive shots with your friends. Combine the two and you should have a recipe for success. At least, ...
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Flamboyant rock band KISS continue to conquer Japan. The makeup-loving rockers have for years been a staple of both summer music festivals and mainstream advertising campaigns. And now they have ...
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Shiseido's Hanatsubaki digital archive is a fascinating glimpse back into Japan's cosmetics advertising past. Drawing on the graphic design and ads featured over the years in Hanatsubaki, ...
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Retro Japanese schoolgirl clothes perfect for loungewear
Japan has its fair share of wacky but fascinating beauty gadgets. There are also lots of inventive cosme items too. For example, we've already had the Cats Face Pack, the Kabuki Face Pack, and the ...
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Japanese people like to dress up. Various commentators like to point to social phenomenon like cosplay (literally, "costume play") as examples of how people seek escape in role-playing and ...
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Have you spotted this red bus? Shiseido is currently running a big SK-II Bihada Pitera-rium Dock campaign where women can see their "future skin" in 20 minute counceling sessions. A special pop-up ...
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Do you remember in the 1990's when everyone wanted to have Jennifer Aniston's "The Rachel" haircut? Well, right now in Japan girls are also trying to copy a look. Nothing new in that, except this ...
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Japan's most famous movie monster will steal your money!
Today Bandai continued its commemoration of 20 years since Sailor Moon's first TV broadcast with an interactive publicity event featuring the range of cosmetics released earlier this year by ...
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This coming winter, Japan's iconic cosmetic brand, shu uemura, will celebrate the thirtieth anniversary of its beauty boutique in Omotesando in central Tokyo with the Christmas collection "Six Heart ...
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Having conquered the female market, Shiseido is next targetting younger consumers. It has created a beauty salon for kids since the children of today are the customers of the ftuture. The salon ...
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