The first tryvertising gel nail concept shop opened in Japan on December 13th.
JellyNail is located in Daikanyama, the high-end retail district on the edge of Shibuya. Customers can drop in and try out gel nail styles for free as well as get advice on nail art, colors, patterns, and more.
In general, nail art is a huge thing in Japan, and gel nail manicures are one of the most popular and easiest ways for women to decorate their nails. There already exist lots of Japanese gel nail home manicure kits.
JellyNail is already a major brand in this market and its new Daikanyama shop is intended as a customer support space as opposed to regular retail branch. There are also plans to hold free workshops.