NEC has got together with Fashion TV to offer a smartphone and tablet service for mobile eCommerce for apparel items you see in a magazine. If you see an item in a magazine you like, you can use GAZIRU-F to snap a shot of it and be connected to a shopping portal to purchase the product.

The service will be available through an app for the fashion magazine persona from spring 2015. GAZIRU-F will be expanded to 20 further companies by 2016 if it proves successful.

nec fashion tv gaziru-f mobile ecommerce image recognition shopping tech photograph smartphone tablet

NEC has been developing the cloud-based Gaziru technology for a while. Dig Info did a report on it back in 2012.

The name is coined from combining two Japanese words: gazo (image) and shiru (know, recognize).

Similar to Google Goggles or Bing Vision, you can just take a snap of something and get a readout of the information it can draw from a database. No text input is required.

GAZIRU is not restricted to images of 2D objects. Further uses for GAZIRU tech may include helping people operate equipment — take a photograph of something and get an operation manual on your screen in seconds. Likewise there are benefits for health, such as being able to provide nutritional data for certain foods. The educational implications are immense; a museum or exhibition can become interact with further information for visitors who want to know more about a certain item on display.

The days of the humble barcode or QR code are surely limited.