Microbreweries and craft beer is big in Japan right now, with lots of new beers popping up all over the country alongside plenty of drinkeries, especially in Tokyo. One of the more unusual recent ...
Read More
Japanese beer commercials are somewhat notorious for their ubiquitous use of celebrities. The standard approach is to feature a well-known face holding up a glass of cookie-cutter lager and gulping ...
Read More
The latest bizarre marketing campaign by a Japanese beer brand purports to turn you into a voyeur spying on a beautiful girl's life. Can Shiten shows the world from the perspective ("shiten" in ...
Read More
Prime Minister Shinzo Abe has made a political song and dance out of his apparent efforts to create a "a society in which women shine". However, it seems not everyone got the memo that female ...
Read More
If you have ever attended a baseball or other sports event in Japan, you will likely have spotted the "beer girls", also known as uriko. These happy-go-lucky ladies can be seen lugging large kegs of ...
Read More
In about a month Japan's is going to be pink: cherry blossom pink. The sakura season -- in particular, cherry blossom viewing and picnics -- is such a cultural phenomenon that that almost every ...
Read More
In a blatant attempt to attract women who like good beer, an event will be held on February 20th in Harajuku with bicep-baring male servers. Macho Craft Beer Bar features three hunky men who will ...
Read More
We've seen grapefruit and maca beer and even cherry blossom-flavored beer, but how about green tea beer? Green Tea Restaurant 1899 Ochanomizu (the numbers are pronounced "ichi hachi kyu kyu") has ...
Read More
This article by Angela Schnabel first appeared on Tokyo Cheapo. For just an hour of your time you can enjoy a free factory tour and beer tasting at Suntory’s Musashino Brewery in Fuchu, ...
Read More
Kirin has cemented its entry into the craft beer market with the opening on April 17th of Spring Valley Brewery, a brewpub in Daikanyama. Another SVB brewpub has opened in Yokohama. The name ...
Read More
Get ready for Shibuya Beer. We already have Tokyo Black, made by the same people as Yona Yona, as well as Tokyo Ale. So why not a craft beer for one of Tokyo's most vibrant ...
Read More
As we reported last May, the "cool/cold beer" trend has crossed over from actual bars and restaurants to home "toys". You haven't lived until you've tried Kirin's Frozen Beer at least once (for some, ...
Read More

Pringles-flavored instant ramen noodles, or ramen-flavored Pringles? Yes, only in Japan!
The cherry blossom season always brings a gazillion sakura-themed products and campaigns. It's easy to get tired of this, and yet every year still manages to bring a surprise. We've already heard ...
Read More
A major trend in Japan recently is how local beer brands are trying to reverse their falling sales as the population declines and younger consumers turn away from traditional beers. After years of ...
Read More
Scottish beer brand BrewDog is set to open its own bar in Roppongi from March 1st. BrewDog Roppongi will offer ten beers on tap -- six standards and four seasonal brews -- plus a further ten guest ...
Read More