Films have a habit of attracting strange marketing stunts, though this is quite an incongruous one indeed. Godzilla and whisky? Yes, Japan is the land of Godzilla and also the land of great ...
Read More
The third-wave coffee boom in Japan continues with Minedrip Coffee, which has opened on the rooftop of Shinjuku Lumine NEWoMAN. NEWoMAN, which itself only opened in March, already has an insanely ...
Read More
The latest bizarre marketing campaign by a Japanese beer brand purports to turn you into a voyeur spying on a beautiful girl's life. Can Shiten shows the world from the perspective ("shiten" in ...
Read More
Oh, dear. A big Japanese corporation has done it again: made a marketing campaign that is causing offense to some. Kirin is promoting its recently relaunched tea product Namacha with a new online ...
Read More

Customizable designer e-paper wristwatch
If you have ever attended a baseball or other sports event in Japan, you will likely have spotted the "beer girls", also known as uriko. These happy-go-lucky ladies can be seen lugging large kegs of ...
Read More
Taisin has created another superb ice sphere mold. The FLX65 Sphere, Heart, Star Ice Ball Mold has three alternate 65mm molds so you can vary the shapes you make to go in your glass and keep your ...
Read More
In about a month Japan's is going to be pink: cherry blossom pink. The sakura season -- in particular, cherry blossom viewing and picnics -- is such a cultural phenomenon that that almost every ...
Read More
If Tokyo has one enduring image abroad it’s that everyone and everything is rushing. In the mornings, high-heeled women in skirt-suits can be seen running down the sidewalk towards the train ...
Read More

Relax in the bath while keeping the water warm and the things you need close at hand!
If you’ve been to Japan you’ve seen them: Brightly lit vending machines with rows of beverages lined up, each facing the passerby and beckoning to be sampled. Maybe you’ve noticed the coffee ...
Read More
The popular Q-pot Cafe is celebrating the start of 2016 -- the year of the monkey in Japan -- with some themed special items on their menu. Available only from January 3rd to January 11th, the New ...
Read More
We've seen grapefruit and maca beer and even cherry blossom-flavored beer, but how about green tea beer? Green Tea Restaurant 1899 Ochanomizu (the numbers are pronounced "ichi hachi kyu kyu") has ...
Read More
This article by Angela Schnabel first appeared on Tokyo Cheapo. For just an hour of your time you can enjoy a free factory tour and beer tasting at Suntory’s Musashino Brewery in Fuchu, ...
Read More
Kirin has cemented its entry into the craft beer market with the opening on April 17th of Spring Valley Brewery, a brewpub in Daikanyama. Another SVB brewpub has opened in Yokohama. The name ...
Read More
Japan is the land of characters. Every town has a mascot, every brand its own cute figure. But while there is no shortage of home-grown characters, Japanese consumers also love to lap up foreign ...
Read More
Get ready for Shibuya Beer. We already have Tokyo Black, made by the same people as Yona Yona, as well as Tokyo Ale. So why not a craft beer for one of Tokyo's most vibrant ...
Read More