Nestlé has honed a brilliant marketing strategy in Japan: produce special versions of Kit Kat snacks with Japanese flavors and ingredients. A few of these are general, such as the wildly successful ...
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The Baum Records is a baumkuchen (baum cake) of the type popular in Japan but with a major, and innovative, difference. Created by the Takamatsu-based confectionary maker La Famille as a unique ...
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We've all heard of conveyor belt sushi (kaiten-zushi), but what about conveyor belt desserts? That's the idea behind the new all-you-can eat dessert restaurant Maison Able Cafe Ron Ron, which opens ...
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Two of the best things about summer in Japan are the fireworks and the ice cream. Whether it is classic shaved ice kakigori desserts or any of the fantastic Japanese flavors like adzuki or matcha ...
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Carry your umbrella around in a truly Japanese style!
Nissin recently launched a crowdfunding campaign for a special type of drainer lid especially designed for its staple Yakisoba UFO instant buckwheat noodle product. If functions a bit like a ...
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Suigian is a new sushi restaurant in central Tokyo that combines classical performing arts with some of the finest dining the city has to offer. Opening March 20th in Nihonbashi, the lunch and ...
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The best way to sell a foreign brand in Japan is to localize it, and this is both easier and harder when it comes to food. This is a field that offers a wealth of possibilities, but Japanese ...
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The first thing to learn about Valentine's Day in Japan is that it's only for women to give to men. The guys are supposed to reciprocate on White Day, or March 14th. Moreover, it's not just for ...
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The umbrella that might just get you arrested!
We all know conveyor-belt sushi (kaiten-zushi). But what about conveyor-belt sweets? For a limited time only, that experiment is coming to Tokyo -- and just in time for Valentine's Day, ...
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Instant noodles maker Nissin already hit the viral magic button with the recent release of the Otohiko Anti-Slurping Noise Noodle Eating Fork, a genuine product that functions as a "food sound ...
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Nestlé Japan has installed a new vending machine in Kyoto that lets you create personalized Japanese Kit Kat chocolates. The Travel Memories Kit Kat vending machine is located inside the Omiyage ...
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The growth of Halloween cosplay, especially gatherings in major public areas such as Shibuya, has been one of the most marked trends in Tokyo in recent years. If you don't fancy dressing up in a ...
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Stress relief inspired by traditional Japanese sports
In the varied and colorful world of Japanese coffee, consumers today can opt for canned coffee from a vending machine, a cheap cup of regular joe from the 7-Eleven, something more expensive from ...
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Tree by Naked is a brand new restaurant concept that combines fine dining with art viewing for a complete sensory experience, and it's coming to Tokyo's Yoyogi Park this month. Tree by ...
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Our favorite Japanese comedian of the moment, Piko Taro, is continuing to capitalize on his Pen-Pineapple-Apple-Pen fame by promoting the Perotto Ice Pop DJ Licking Music Toy. This is another ...
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