Just under a year ago, Shinjuku Station was taken over by 100,000 "pop-able" bubbles as a promo for the PlayStation game Dragon Quest. Once again Dragon Quest will be hijacking the same ...
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Moff is based in Tokyo but has its sights firmly on the global market. Its wearable smart toy Moff Band was released internationally after a successful Kickstarter campaign in 2014. Now it has ...
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Video game giant Capcom will open its own cafe in Saitama on November 20th. "We look forward to serving you! So dancers, get ready to open! says the intriguing English copy. There is ...
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Universal Studios Japan is cashing in on Japan's soft power, hoping to attract new domestic crowds to the Osaka theme park as well as inbound tourists familiar with Japan through its pop ...
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Japan Trend Shop offers the most original lineup of Japanese products on the internet. From beauty gadgets to designer household items, cosmetics, food, pet products, and electronics... Something new for everyone!
Super Mario Bros. fans should head on down to Tower Records (yes, the chain still exists in Japan!) for the Super Mario Bros. Tower Records Cafe at the Shibuya, Ebisu and Omotesando branches from ...
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Bandai Namco has announced it is offering individual customers a chance to their hands on their own Star Wars arcade machine! Yes, if you're a real Star Wars fan you will definitely want to step ...
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Head to Shinjuku Station to try popping 100,000 Slime bubbles. No, it's not what it sounds. Slime is the mascot character in the PlayStation game Dragon Quest and this is a promotional stunt by ...
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Red Bull Music Academy has produced a great series of documentaries about the little-known world of Japanese video game music. The series is called "Diggin' in the Carts" and so far parts 1 and 2 ...
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Japan's most famous movie monster will steal your money!
It was supposed to be Sony's big advert for the Project Morpheus HMD system at the Tokyo Game Show (public days on September 20th-21st). Instead, Sony Computer Entertainment just canceled the ...
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Mario to the rescue? The mustachioed plumber is going to become a toy figure -- no surprises there -- except that this is going to have NFC technology. Kyoto-based Nintendo are calling this ...
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Movie adaptations of video games rarely work. For every Silent Hill and Resident Evil there's a Final Fantasy, Super Mario Bros. or Prince of Persia. But things go better when Hollywood isn't ...
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How do you get new people into video arcades? That's the dilemma facing Japan's famed "game centers". The amusement centers are slowly but surely dying. Sales have been dropping annually for five ...
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Japanese pet products like to do things differently! These fun and flexible boxes allow you to build a maze for your cat to explore.
The Sony Building in Ginza recent saw big lines to get your photo taken with a certain person. A celebrity? A hunky guy? No, it was Toro Inoue (aka the Sony Cat) from Doko Demo Issho, the ...
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We've blogged before about how Japanese eyewear brands are pretty interesting in what they do to promote themselves to a circumspect but myopic public. Now eyewear retailer ALOOK has got together ...
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