We've been closely following the development of consumer virtual reality in Japan. This year alone we have already seen a great crossover of digital and analog technology with the Mask of Anubis VR ...
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We've seen a lot of themed cafes in Tokyo recently but most are franchises with established merchandise and anime lines, such as Miffy or Rilakkuma, to name just two recent examples. Sega Networks ...
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Nintendo is reaching back into its history for its latest release, bringing the 3DS LL handheld console out in a Super Famicom design. The Super Famicom (marketed as Super NES outside Japan) was ...
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We've seen a real surge in interest in kendama domestically and overseas. As discussed in previous posts, the comeback of the traditional cup-and-ball Japanese toy has manifested itself as ...
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Relax in the bath while keeping the water warm and the things you need close at hand!
Following the bubble-wrap-popping and building-block-removing promos for Dragon Quest, the latest interactive use of Shinjuku Station for a marketing campaign is the new PlayStation 4 game of "Attack ...
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Just under a year ago, Shinjuku Station was taken over by 100,000 "pop-able" bubbles as a promo for the PlayStation game Dragon Quest. Once again Dragon Quest will be hijacking the same ...
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Moff is based in Tokyo but has its sights firmly on the global market. Its wearable smart toy Moff Band was released internationally after a successful Kickstarter campaign in 2014. Now it has ...
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Video game giant Capcom will open its own cafe in Saitama on November 20th. "We look forward to serving you! So dancers, get ready to open! says the intriguing English copy. There is ...
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Japan's most famous cat... on your dog!
Universal Studios Japan is cashing in on Japan's soft power, hoping to attract new domestic crowds to the Osaka theme park as well as inbound tourists familiar with Japan through its pop ...
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Super Mario Bros. fans should head on down to Tower Records (yes, the chain still exists in Japan!) for the Super Mario Bros. Tower Records Cafe at the Shibuya, Ebisu and Omotesando branches from ...
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Bandai Namco has announced it is offering individual customers a chance to their hands on their own Star Wars arcade machine! Yes, if you're a real Star Wars fan you will definitely want to step ...
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Head to Shinjuku Station to try popping 100,000 Slime bubbles. No, it's not what it sounds. Slime is the mascot character in the PlayStation game Dragon Quest and this is a promotional stunt by ...
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Kirin Ichiban's machine puts an ice cap on your beer and helps keep your beverage cooler for longer!
Red Bull Music Academy has produced a great series of documentaries about the little-known world of Japanese video game music. The series is called "Diggin' in the Carts" and so far parts 1 and 2 ...
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It was supposed to be Sony's big advert for the Project Morpheus HMD system at the Tokyo Game Show (public days on September 20th-21st). Instead, Sony Computer Entertainment just canceled the ...
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Mario to the rescue? The mustachioed plumber is going to become a toy figure -- no surprises there -- except that this is going to have NFC technology. Kyoto-based Nintendo are calling this ...
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