Square Enix is celebrating the release of World of Final Fantasy on October 27th with a one-week promotion in Shibuya Station. From October 10th to October 16th, the six columns in the concourse ...
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When you've run out of steam going forward, perhaps you should go backwards? That might be the logic behind Nintendo's latest big release. While the rest of the video game world seems to be ...
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Video game developer Square Enix will open a new cafe in Akihabara on October 1st. The Square Enix Cafe comes with a menu inspired by Final Fantasy, the popular video game franchise owned by ...
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Tokyo Game Show 2016 opened yesterday and, as expected, is dominated by virtual reality. This year there are 614 exhibitors -- the highest number ever -- and over 100 VR systems and games are ...
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Japan's most famous cat... on your dog!
This is a trend that continues to grow and surprise us: large-scale ads and billboards, especially in train stations, with a "physical" or interactive gimmick. From "huggable" columns to others that ...
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The Nintendo game character Kirby now has its own pop-up cafe and official store. Kirby Café and store opens August to September in Osaka, with a concurrent store opening in Nagoya's Parco ...
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The virtual reality buzz in Tokyo continues to unfold. Following VR Zone Project i Can in Odaiba and Sky Circus in Ikebukuro, the latest virtual reality experience attractions in Tokyo are Zero ...
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It's the gift that keeps on giving: Tokyo's station billboard promotions. We continue to see interesting examples, especially in Shinjuku, from the "huggable" to the "scratchable". Many of ...
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Japanese pet products like to do things differently! These fun and flexible boxes allow you to build a maze for your cat to explore.
The governor of Tokyo, Yoichi Masuzoe, is currently caught up in an expenses scandal that has been unfolding for the past few weeks in the pages of the press. Masuzoe -- a former scholar and the ...
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We've been closely following the development of consumer virtual reality in Japan. This year alone we have already seen a great crossover of digital and analog technology with the Mask of Anubis VR ...
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We've seen a lot of themed cafes in Tokyo recently but most are franchises with established merchandise and anime lines, such as Miffy or Rilakkuma, to name just two recent examples. Sega Networks ...
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Nintendo is reaching back into its history for its latest release, bringing the 3DS LL handheld console out in a Super Famicom design. The Super Famicom (marketed as Super NES outside Japan) was ...
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We've seen a real surge in interest in kendama domestically and overseas. As discussed in previous posts, the comeback of the traditional cup-and-ball Japanese toy has manifested itself as ...
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Following the bubble-wrap-popping and building-block-removing promos for Dragon Quest, the latest interactive use of Shinjuku Station for a marketing campaign is the new PlayStation 4 game of "Attack ...
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Just under a year ago, Shinjuku Station was taken over by 100,000 "pop-able" bubbles as a promo for the PlayStation game Dragon Quest. Once again Dragon Quest will be hijacking the same ...
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