Dig Info has released a nice video showcasing an interesting smartphone optical data communication development by Panasonic.

The new technology uses an LED light source to allow a smartphone to read optical ID signals coming off something.

panasonic LED optical ID read smartphone data communication technology system invisible data communication

While this concept is not new per se, Panasonic has enhanced the speed to be hundreds of times faster than previous systems and no longer require fluctuation brightness visible to the human eye. Now the user does not “see” anything but their smartphone can pick up a signal from the item.

Potential applications include consumer product information in retail spaces. For example, use your smartphone to “read” a dress and view information about available stock and the materials, as well as videos and images of models.

Museums and public transport could use the technology to offer multi-lingual guidance.

A Panasonic representative explains:

“The device that sends the signals with this technology can be in, for example, a store or public place. Meanwhile, the person receiving the information can be a consumer or passerby. Unless that person can use their regular smartphone, such a system is meaningless; that was the basic idea behind our development of this technology. Going forward, we think this should involve not only Panasonic, but also alliances with manufacturers that can put the technology into many forms, as well as IT system integrators, and businesses that can provide services using the technology.”

According to Dig Info, Panasonic will release products that transmit optical ID signals by March 2016, and plans to develop this business full-scale from fiscal 2016.