Sonia Rykiel has opened a new store in Aoyama, the designer fashion district of central Tokyo. Located at the former Jil Sander Navy flagship address, the shop features a unique interior with striking red fittings and floor-to-ceiling bookcases.

sonia rykiel tokyo aoyama store pop-up library book bookshelves shop

sonia rykiel tokyo aoyama store pop-up library book bookshelves shop

The Japan branch is part of a global campaign. The designer’s flagship store in Paris recently featured 50,000 books as a pop-up makeover themed on the history of the Left Bank. A similar theme is going to transform the London store in May.

In partnership with artistic director Julie de Libran, publisher Thomas Lenthal and artist André Saraïva, the launch is to present the Sonia Rykiel autumn-winter 2015 collection.

sonia rykiel tokyo aoyama store pop-up library book bookshelves shop

sonia rykiel tokyo aoyama store pop-up library book bookshelves shop

The two-floor, 165-square-meter Tokyo location features a carpet with artwork by Saraïva, as well as an exclusive fragrance created especially by Daniela Andrier.

sonia rykiel tokyo aoyama store pop-up library book bookshelves shop

sonia rykiel tokyo aoyama store pop-up library book bookshelves shop

The new Sonia Rykiel boutique can be found at 5-2-12 Minami-Aoyama, Minato-ku.

We’ve seen a growing interest in bibliophilic spaces in Tokyo.

Bookstore Junkudo began to offer special overnight stays for bookworms in 2014, while Mori no Toshi Shitsu is a book-themed bar in Shibuya that opened last year.

And although it’s now long-closed, Nakameguro was once home to Combine, a kind of hipster book lounge bar-cafe, for many years.

jts_may2013

1 Comment

  • Avatar
    Francesca February 12, 2018

    Hello!
    I’m Francesca and I’m going to open a new blog about travel for an italian travel’s agency.
    Can I take your photo of Sonia Rykiel shop in Aoyama? Of course I will quote you in my article.
    Let me know!