One of the big social issues last year was the rising usage of semi-legal drugs (dappo), what the police call “dangerous drugs” (kikken duraggu). Due to legal loopholes users did not face arrest for taking these herbs, which are smoked to produce hallucinations, agitation, ecstasy and dulled senses, though there are other potential risks.

In the first nine months of 2014, 74 people died due to the use of such drugs and there were several traffic incidents involving people high on the herbs. 400,000 people are estimated to have used them.

The Pharmaceutical Affairs Law has now been revised to prohibit buying, possessing or using compounds on the list of “danger drugs”. The production, sale or import for medical purposes remains legal, though. In late summer and early autumn 2014, police raided dozens of head shops around the country, but many have continued operating.

dappo kikken drug danger unsafe japan herb semi-legal toilet paper police promotion

The police are on a big drive to discourage people from using these stimulants. In July last year they announced a new name. Previously known as “law-evading” (dappo) drugs, the new label chosen from public submissions was “unsafe” or “danger” drugs.

And now the police have got some help from an unusual source. A paper company in Fuji City, Shizuoka Prefecture, has produced the “Say ‘No!’ to Danger Drugs” toilet paper. Costing ¥120 (around $1) per roll, the toilet paper tells you about the health risks through six sets of illustrated messages printed on the paper. It was designed in partnership with an anti-drug non-profit organisation.

kikken drug danger unsafe japan herb semi-legal toilet paper police promotion

The manufacturer behind the “Say ‘No!’ to Danger Drugs” toilet paper has previously developed other socially aware rolls, including unique toilet paper with messages about bank transfer fraud and drink driving.

kikken drug danger unsafe japan herb semi-legal toilet paper police promotion

It hopes to sell 100,000 rolls, in addition to being stocked in police or medical facility lavatories.

Japanese toilet paper is not as dull as it sounds. Anime and manga fans can even get One Piece or HappinessCharge PreCure! toilet paper sets.

one piece toilet paper roll anime

A horror story was also once printed on toilet paper and a place in Mie Prefecture even created its own “ninja toilet paper” to promote tourism. In the past we have seen tape measure toilet paper and a local Odawara toilet paper was even printed with messages to encourage people to vote.

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1 Comment

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    Della Davis February 25, 2019

    Hello William, I came across your article and would like to know how many prefectures this campaign was rolled out in. Do you have any stats on its success and are there any other campaigns that you can tell me of and the results.
    Regards Della

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