Hello Kitty is no stranger to spin-offs and tie-ups. But this one is pretty innovative.

Sanrio’s iconic cat character has teamed up with Fukoku Mutual Life Insurance Company for an exhibition in central Tokyo featuring Kitty-chan in a series of different cosplay outfits, each representing the area or city where Fukoku has a regional branch.

There are 62 illustrations of Hello Kitty in various regional garb.

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

This is very much old Japan meets new Japan. There are large noren traditional split curtains hanging over the entrance.

The exhibits themselves hang from the ceiling on plain white panels against a chic white floor with an abstract map of Japan. The space is designed by Naoya Iwama.

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

Each regional Hello Kitty character features a costume, props or other motifs representative of the respective area or city in Japan.

Here is Hello Kitty Hakodate with its famous squid.

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

Kagoshima and a black pig

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

Kobe

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

Maebashi and a daruma doll

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

Nagoya and its castle

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

Oita

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

North Osaka and takoyaki

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

South Osaka

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

Sapporo and skiing

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

The event is part of a general campaign by Fukoku using Hello Kitty as brand spokesperson. The insurance firm ran a poll contest to see which Hello Kitty regional character was the most popular. Surprisingly, the owl-themed Ikebukuro Hello Kitty came out top from the nearly 150,000 votes.

hello kitty exhibition fukoku mutual life insurance seimei museum regional character cosplay

You can visit the show at the Fukoku Seimei Building (the Fukoku headquarters) at 2-2-2 Uchisaiwaicho, Chiyoda-ku in Tokyo. The exhibition runs until June 30th.

Images via Animal Cafes, Design Boom and Fashion Headline

cat_tights

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1 Comment

  • rosemarie locsin September 14, 2015

    I am the one of fans of hello kitty l loved your exhibition and also I am a collector of hello kitty

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