Want your vegetables from somewhere with more personality than the usual supermarket or convenience store?

Tokyo has a new designer greengrocer’s where you can pick up some greens in a particularly stylish environment.

Located in Nezu, east Tokyo, which is known and much loved for its “old Tokyo” vibe, a touch of Aoyama chic has arrived in the form of Vegeo Vegeo.

Opened January 13th as the first branch in a projected chain, Vegeo Vegeo is designed by Masamichi Katayama’s Wonderwall and with graphic design by Naomi Hirabayashi.

vegeo vegeo masamichi katayama nezu east tokyo vegetable store greengrocer

vegeo vegeo masamichi katayama nezu east tokyo vegetable store greengrocer

vegeo vegeo masamichi katayama nezu east tokyo vegetable store greengrocer

vegeo vegeo masamichi katayama nezu east tokyo vegetable store greengrocer

vegeo vegeo masamichi katayama nezu east tokyo vegetable store greengrocer

It might be only a small store but it has ambitious hopes to “change the Japanese dining table”. Its organic wares come from Kyushu in south Japan and a home delivery service is also available. It also sells branded smoothies and Miyazaki tea. Vegeo Vego is closed Mondays.

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