Shiseido’s Hanatsubaki digital archive is a fascinating glimpse back into Japan’s cosmetics advertising past.

Drawing on the graphic design and ads featured over the years in Hanatsubaki, Shiseido’s consumer magazine founded in 1937, and its previous publications Shiseido Geppo (started in 1924) and Shiseido Graph (1933), the archive is a veritable treasure trove.

Shiseido has just added some new Shiseido Geppo (Shiseido Monthly) images from the December 1930 issue, giving us an excuse to indulge in selections from its previous archives. The changing style of the design obviously reflects the progress of both the social and publishing scene.

Shiseido Geppo, 1924

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

Shiseido Geppo, July 1930

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

Shiseido Geppo, December 1930

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

Shiseido Graph, June 1935

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

Shiseido Graph, 1936 Issue 31

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

Shiseido Graph, 1937 Issue 45

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

Shiseido Graph, 1937 Issue 49

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar 1950s 1960s 1940s 1930s

Shiseido Hanatsubaki, January 1940

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

Shiseido Hanatsubaki, March 1952

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar 1950's 1960's 1940's 1930s

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar 1950's 1960's 1940's 1930s

Shiseido Hanatsubaki, July 1953

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar 1950's 1960's 1940's 1930s

Shiseido Hanatsubaki, April 1960

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar 1950s 1960s 1940s 1930s

Shiseido Hanatsubaki, June 1962

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

shiseido hanatsubaki geppo graph newspaper magazine graphic design retro japanese cosmetic make-up advertising showa era pre-war postwar

Hanatsubaki, Shiseido’s “corporate culture magazine”, still continues today. Its name is derived from the Japanese camellia flower and which of course Shiseido has also created a whole line of Tsubaki hair products.

See more images at the Shiseido Hanatsubaki digital archive.

tissuebox

Related Posts

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>