Everywhere you go at the moment you seem to hear the Pharrell Williams song “Happy”.
“Zero air-play, nothing. And the next thing you know, we put out the video on November 21 and all of a sudden—boom. I mean, when I say boom, I mean boooooom,” the behattted ever-young singer and producer told Oprah Winfrey in a recent TV interview.
“And we were like, what’s happening? First of all, people are putting up their own videos. It was like no longer my song.”
He can add another fan video to that growing list now as some folk in Harajuku have got together to create a version of “Happy”.
Starring a host of local people, including Shibuya City Mayor Toshitake Kuwahara, BEAMS CEO Yo Shitara, FIG&VIPER’s Arisa Ueno and even sumo wrestlers, they all get jiggy to the “Happy” beat on the streets of Tokyo’s famous fashion town.
Of course, this is an already familiar meme (arguably already on the wane) but we still like this local version. The video comes courtesy of a team who go by the very apt name of #harajukuhappytimes.
See how many of the locations you can recognize.
There is also this slightly less slick version filmed in a similar area with a smaller cast of (international-looking) Tokyo types.