Many Japanese fashion magazines are suffering from declining sales. To boost their economic prospects and keep creditors at bay, publishers may attempt new directions and types of content, or ...
As we begin the Reiwa era from today, May 1st, it is an ideal time to look back over the past three decades of life in Japan that comprised the Heisei period.
Beauty brand Shiseido here presents ...
There are only a few more months left of the Heisei period, which will end when the current emperor abdicates and his son takes over. The era name will change to an as-yet undisclosed new one and, ...
The lingerie brand Triumph International has paid tribute to the soon-to-end Heisei period with a bra, skirt, and boots set.
Various elements in the clothing reference social and cultural changes ...
Hinyari Kakigori Cool Cat Bed
Shaved ice candy-shaped feline nest
The Maison Hermès Ginza store is already one of the architectural highlights of the capital, thanks to its impressive glass walls. Now the Hermès presence in Ginza just got better with the Hermès ...
Renowned Japanese streetwear designer Hiroshi Fujiwara has chosen an unusual new brand for his later collaboration: Pokémon.
The Nintendo franchise will team up with Fujiwara for the Thunderbolt ...
Leading Japanese fashion brand has launched one of the most unusual collaboration ranges of the year with the Ziploc x Beams Couture lineup.
Yes, that Ziploc. The Ziploc of the plastic storage ...
The Ganguro Cafe, which was a throwback tribute to gyaru fashion culture in Shibuya, will close on July 18th.
Gyaru are practitioners of various types of fashion styles typically involving heavily ...
Mount Fuji Eraser
The Mount Fuji Eraser is a fun and clever way to bring this icon of Japan into your home or work stationery set. As you use the cuboid eraser, the shape of Fuji gradually comes into view and you find yourself holding Japan's most famous peak.
Japan’s first gel nail tryvertising concept shop JellyNail
December 20, 2017
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Japan Trends
The first tryvertising gel nail concept shop opened in Japan on December 13th.
JellyNail is located in Daikanyama, the high-end retail district on the edge of Shibuya. Customers can drop in and ...
Still searching for that special something? Need to surprise your friends and family?
Don't worry, when it comes to unique gift items, Japan has you covered.
Here is our selection of the 15 ...
Say goodbye to sizes. Japanese e-commerce platform ZOZOTOWN has released the fitting room of the future in ZOZOSUIT, which promises to be a revolutionary body measurement device.
The ZOZOSUIT uses ...
Tokyo Signs is a new series of products launched by our friends at Tokyo-based design and web development studio Bento Graphics.
As any visitor or resident will attest, every alleyway or ...
Ice Ball Mold for Perfect Ice Spheres
If you’re going to have ice in your drink, shouldn’t it be eye-catching at least? The Ice Ball Mold is easy to use, has professional-grade quality, and makes perfectly seamless ice balls within seconds!
The fashion brand Stella McCartney has shot a stunning new promotional video in Japan.
Directed by the fashion filmmaker Marie Schuller, the video advertises the Stella McCartney autumn-winter ...
World’s first mixed reality fashion shopping event held in Tokyo
September 29, 2017
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Japan Trends
Psychic VR Lab, which operates the fashion virtual reality service STYLY, has teamed up with label chloma to create what is touted as the world's first mixed reality fashion event.
Running from ...
Ishoku-hada extreme body painting subculture invades Tokyo again
September 14, 2017
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Japan Trends
When gravure idol (glamor model) Miyako Akane kickstarted a new body painting cosplay subculture back in June, certain sections of the web went nuts. While this is hardly a genuine trend -- a handful ...