Nissan has created a fun film of an eight-year-old giving his mom a very nice surprise.
Hinata and his mom take a drive in a Nissan Dayz Highway Star.
Mrs. Masuda thinks she is going to be appearing in a marketing video but instead gets directed to a special car park where her family proceeds to put on a play to tell her how much they appreciate her efforts to bring them up.
It’s a bit sentimental, but still makes a very welcome change to the usual approaches to advertising from major Japanese corporations that rely on using the latest popular celebrity face.
We don’t want to spoil things too much for you so here’s the video.
Nissan has done this kind of “Happy Surprise” film before. Last year they rewarded another young mother with a whole spectacle featuring her relatives, led by a husband who wanted to propose to her properly after 11 years of marriage.
The resulting video became a word-of-mouth hit, generating nearly 800,000 views at time of writing.