Square Enix is celebrating the release of World of Final Fantasy on October 27th with a one-week promotion in Shibuya Station. From October 10th to October 16th, the six columns in the concourse ...
Read More
It has become popular for regional cities and prefectures to product publicity films in the hope that they go viral. Many of these are aimed at increasing tourists, whiles, like the one made by ...
Read More
Visitors passing through Promenade Road, the underground passageway at the Marunouchi Line of Shinjuku Station, can currently pop into a photo booth to get their portrait taken in the style of ...
Read More
This is a trend that continues to grow and surprise us: large-scale ads and billboards, especially in train stations, with a "physical" or interactive gimmick. From "huggable" columns to others that ...
Read More

To get and maintain the perfect visage, you don't need the cosmetic surgeon's knife. All you need is this unique mouthpiece.
The weekly tabloid Shukan Post recently published a ranking of female celebrities based on their TV commercial earnings. In addition to television advertising, the magazine calculated its ranking ...
Read More
Thanks to the release of Godzilla Resurgence in Japanese movie theaters last week, the country is witnessing a slew of tie-in merchandise and marketing campaigns. At the risk of becoming a website ...
Read More
Films have a habit of attracting strange marketing stunts, though this is quite an incongruous one indeed. Godzilla and whisky? Yes, Japan is the land of Godzilla and also the land of great ...
Read More
The latest bizarre marketing campaign by a Japanese beer brand purports to turn you into a voyeur spying on a beautiful girl's life. Can Shiten shows the world from the perspective ("shiten" in ...
Read More

The Mount Fuji Eraser is a fun and clever way to bring this icon of Japan into your home or work stationery set. As you use the cuboid eraser, the shape of Fuji gradually comes into view and you find yourself holding Japan's most famous peak.
Oh, dear. A big Japanese corporation has done it again: made a marketing campaign that is causing offense to some. Kirin is promoting its recently relaunched tea product Namacha with a new online ...
Read More
It's the gift that keeps on giving: Tokyo's station billboard promotions. We continue to see interesting examples, especially in Shinjuku, from the "huggable" to the "scratchable". Many of ...
Read More
Prime Minister Shinzo Abe has made a political song and dance out of his apparent efforts to create a "a society in which women shine". However, it seems not everyone got the memo that female ...
Read More
Forget digital campaigns. Right now in Japan there is a lot of buzz about how companies are coming up with exciting, interactive ways to advertise their products in stations and other public places ...
Read More

Kirin Ichiban's machine puts an ice cap on your beer and helps keep your beverage cooler for longer!
After taking over an underground concourse in Shinjuku Station to great success in March, Sanrio's Pompompurin character is back with another "huggable" advertising campaign to celebrate his 20th ...
Read More
We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster. How about a "huggable" ad? From March 7th to ...
Read More
Do you work in a lazy office? Don't worry. Even office chairs can now self-park. Nissan has created the Intelligent Park Chair, inspired by its Intelligent Parking Assist system for ...
Read More