Tag: Marketing

Square Enix is celebrating the release of World of Final Fantasy on October 27th with a one-week promotion in Shibuya Station. From October 10th to October 16th, the six columns in the concourse ...

It has become popular for regional cities and prefectures to product publicity films in the hope that they go viral. Many of these are aimed at increasing tourists, whiles, like the one made by ...

Visitors passing through Promenade Road, the underground passageway at the Marunouchi Line of Shinjuku Station, can currently pop into a photo booth to get their portrait taken in the style of ...

This is a trend that continues to grow and surprise us: large-scale ads and billboards, especially in train stations, with a "physical" or interactive gimmick. From "huggable" columns to others that ...

The weekly tabloid Shukan Post recently published a ranking of female celebrities based on their TV commercial earnings. In addition to television advertising, the magazine calculated its ranking ...

Thanks to the release of Godzilla Resurgence in Japanese movie theaters last week, the country is witnessing a slew of tie-in merchandise and marketing campaigns. At the risk of becoming a website ...

Films have a habit of attracting strange marketing stunts, though this is quite an incongruous one indeed. Godzilla and whisky? Yes, Japan is the land of Godzilla and also the land of great ...

The latest bizarre marketing campaign by a Japanese beer brand purports to turn you into a voyeur spying on a beautiful girl's life. Can Shiten shows the world from the perspective ("shiten" in ...

Oh, dear. A big Japanese corporation has done it again: made a marketing campaign that is causing offense to some. Kirin is promoting its recently relaunched tea product Namacha with a new online ...

It's the gift that keeps on giving: Tokyo's station billboard promotions. We continue to see interesting examples, especially in Shinjuku, from the "huggable" to the "scratchable". Many of ...

Prime Minister Shinzo Abe has made a political song and dance out of his apparent efforts to create a "a society in which women shine". However, it seems not everyone got the memo that female ...

Forget digital campaigns. Right now in Japan there is a lot of buzz about how companies are coming up with exciting, interactive ways to advertise their products in stations and other public places ...

After taking over an underground concourse in Shinjuku Station to great success in March, Sanrio's Pompompurin character is back with another "huggable" advertising campaign to celebrate his 20th ...

We've seen some great "physical ads" in Tokyo recently, from a removable block mural to an interactive sound billboard and a scratchable poster. How about a "huggable" ad? From March 7th to ...

Do you work in a lazy office? Don't worry. Even office chairs can now self-park. Nissan has created the Intelligent Park Chair, inspired by its Intelligent Parking Assist system for ...