It might only be late December but some people are already thinking about spring next year.
Why? Because the most important exams ever for school students take place then.
The singer Naoto Inti Raymi, who is appearing in the famous New Year Kohaku TV music contest for the first time this year, has got together with Nestle’s KitKat to sing a song wishing high school students good luck with their studies for the approaching university exams.
The college exam gauntlet is an insanely tough time for local high school kids and can literally decide the rest of their lives if they have their hearts set on particulary colleges.
We’re not sure if KitKat will really help advance their academic careers, but a free augmented reality music app can’t do any harm.
By scanning one of four KitKat products with your iPhone or Android phone camera, the “AR Concert” will kick off, with your device as the venue for the private gig between you and Naoto Inti Raymi.
Since 2002 KitKat has positioned itself as the savior of Japan’s high school kids with its “With KitKat you’ll probably win” spring campaign (the tagline sounds better in Japanese, with a play on Kitto Katto and kitto for “probably”). Family and friends often give the chocolate to students with messages written on the packaging.
The app’s AR is available until the end of March next year.