Toyo tire tread marks inspire Japanese yukata fashion

Written by: William on August 8, 2014 at 4:18 pm | In PRODUCT INNOVATION | 4 Comments

Toyo Tire and Rubber Co., Ltd. has created a series of yukata based on the tread designs of three of its tire products.

Here are what the Toyo tire tread yukata look like, modeled by Toyo employees. While you might associate tire treads with a somewhat rough or dirty image — since they are the parts of the tire that are gripping a road surface — or at least to be rather brawny or tough, the resulting yukata are as colorful and fun as you’d expect from the summer wear.

toyo tire tread mark yukata fashion japanese kimono summer wear

toyo tire tread mark yukata fashion japanese kimono summer wear

toyo tire tread mark yukata fashion japanese kimono summer wear

Yukata are, of course, Japanese summer kimonos and a frequent sight at firework displays and festivals in the hot months, though we’ve never seen any designed from tires!

“In order to give customers a sense of the rich expression of our tires,” Toyo says, “which are renowned for their original designs, we had our tread designs tailored into the patterns for yukata, a garment commonly worn during summers in Japan. By transposing the originality of tires, normally thought of as a simple round, black object, into the feminine world of color dimensions apart, we have created another unique touch point distinctive of Toyo Tires.”

toyo tire tread mark yukata fashion japanese kimono summer wear

toyo tire tread mark yukata fashion japanese kimono summer wear

toyo tire tread mark yukata fashion japanese kimono summer wear

The particular tread patterns come from popular Toyo tires PROXES R1R, OPEN COUNTRY M/T and NANOENERGY 0, while the dyeing in the yukata is in a traditional style.

The bad news is that that tire tread yukata are not for sale, though Toyo, after announcing the project back in July, promises to use the yukata at company promotional events.

toyo tire tread mark yukata fashion japanese kimono summer wear

[Hat tip to @nippon_en]

cat_tights

Tags: ,
Category: PRODUCT INNOVATION
Other categories: CULTURE, LIFESTYLE


Get weekly updates from Japan Trends in your inbox


4 Comments »

RSS feed for comments on this post. TrackBack URI

  1. This is quite a nice concept and I really like the trend pattern. But why are they not for sale? I think they will plan to launch it later, may be right now they are more concerned about branding :)
    BTW, thanks for sharing.

    Comment by Chelsea_Gerrard — August 9, 2014 #

  2. Wow ! That is really excellent idea and beautifull style… I really like this concept…

    Comment by Olivier Dorget — August 13, 2014 #

  3. […] Vía JapanTrends […]

    Pingback by ¿Cómo relacionamos una rueda con un yukata? | koukoku.es | Publicidad japonesa y algo más — September 6, 2014 #

  4. […] fireworks display and festivals held in the hot summer months. As quoted from Toyo (according to japantrends), “In order to give customers a sense of the rich expression of our tires, which are renowned […]

    Pingback by Original Japanese Yukata Has An Unexpected Design On Them - Tokyo Times — September 8, 2014 #

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>



Japan Trend Blog