A couple of weeks ago, I ventured to Shibuya station with no intent to board a train. UNIQLO had opened a giant pop-up shop on the former Tokyu Toyoko line platforms. Honestly, I figured this was going to be a one-shot deal. A great idea, and it’s done. Not in Tokyo!
Over the weekend the former train station (now called “Shibuya ekiato”) was once again occupied, this time filled with the promotional booths taking part in the Shibuya TV-Festival. Japanese television channels like NHK, Super! Drama TV and The Disney Channel had all set up shop right on the platform to market their programs and services to the general public.
In the back of the building a massive stage had been built for live comedy and entertainment shows, with special guests such as Milky Bunny. The room was loud and exciting.
Every booth was like a shining, sparkling beacon calling out to you! Literally. Almost every booth had someone in front of it with a megaphone, urging people to come in.
Whether you were trying on an outfit through augmented reality, winning prizes on an oversized slot machine or just doing a little bit of shopping (for TV channel mascots, of course!), the Shibuya TV-Festival had something for everyone.