As we’ve mentioned previously on JapanTrends, the Tokyu Toyoko line has recently merged with the underground Fukutoshin subway line at Shibuya Station. The merge has made the commute from outside of the city faster, and the Fukutoshin a little more useful. It’s also left a pretty hefty space left wide open in Shibuya station.
Whether you live in Tokyo, or not, it’s safe to say you know what a crowded city it is. There are literally millions of people in the streets at all times. Shops, restaurants, vending machines and train stations occupy every tiny space. If you want to get really particular, there are even all of the above within the train stations. Finding space for a new shop in Tokyo can be a pretty tough job.
So, in the spirit of no space wasted, UNIQLO has opened a pop-up t-shirt shop called UNIQLO UT POP-UP! TYO on the Toyoko platform. Literally on the platform.
While you’re sifting through hundreds of t-shirt designs, if you take a moment to look down, you’ll notice that the tracks are right below your feet. Or that you’re walking along the yellow line you’ve been so conditioned to stay behind.
The shop has more than 1,000 varieties of UNIQLO t-shirts, and boasts an inventory of over 12,000 garments on hand for sale. Given that this is a one-of-a-kind opportunity for a shop like this to exist, UNIQLO is launching 100 new designs while the shop is open.
UNIQLO actually has a history with train stations, having for a few years now already been operating mini branches (more pop-in than pop-up) inside the ticket barriers of major terminals, including JR Shibuya. This is also not the first store dedicated to its UT (UNIQLO T-shirts) line either, though it is the biggest.
The Toyoko Station pop-up is only open until April 7, so get down there and see it for yourself. And, you can get a t-shirt too!
When I was in Tokyo a couple of weeks ago I had to use the Toyoko line from the Shibuy station on a daily basis. Strange to see it like this. I’m a bit sad actually that I missed the pop-up store but your pictures make up for it :)